Global Mark Delivery Hero

Delivery Hero has one of the largest networks in the market for online-food-delivery-services worldwide. In 2014, the young Berlin-based company was awarded " Best European Startup ". The new international mark was developed of the creative minds at Strichpunkt.

The result is the graphic symbol of an ascending star, which visualizes dynamically and authentically what the brand promises to its customers, whilst visually representing the rapid growth of the start-up. Particular attention was given to creating a logo that is flexible in its use, whether it be for online purposes, packaging and branding materials or the uniform of the „delivery hero himselve“. In addition, great attention was paid to demonstrating the worldwide expansion of the company’s holding. Although the brands have different names internationally, the logo visually demonstrates the unity of the company’s holdings with the sign of the rising comet.