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Deutsche Post has already made an unmistakable mark in the past with its logo icon, the post horn, and its colour scheme. With the revision of the existing corporate design, we have now paved the way for the brand into the future. The look now appears more striking, cleaner and more modern - and it is suitable for all media, whether analogue or digital. The new approach to typography, a consistent yet flexible layout principle as well as memorable extras such as illustrations or pictograms ensure liveliness. Also new: the additional colour mint, which sets additional accents in the area of illustrations and infographics.
The characteristic yellow and the post horn play a decisive and differentiating role. The layout principle is based on a dynamic yellow gradient. Important here: the layout system is reduced to the essential elements that characterise the brand and can be flexibly applied to all formats and media. The newly developed Deutsche Post Brand Hub offers many application examples that inspire and convey the essentials. Here, creatives have access to all the brand basics and numerous templates.
„It was time for a modernisation of our appearance in order to offer our customers a consistent brand experience across all touchpoints. With the brand refresh, we remain distinctive both analogue and digitally and are thus ideally prepared for the future.“
Andreas Scherfke, Group Brand Marketing Deutsche Post
Deutsche Post's new brand appearance: clear, fresh and designed for consistent cross-media use.