Cautiously embracing modernity
The new Logo
The rebranding of the DFB was an evolution rather than a revolution. The new brand identity combines modernity with proven and familiar values. It combines the things that define the brand with the directions in which it wants to develop. The DFB logo was slightly adapted for this purpose and features a simpler and clearer design.
The entire identity was tidied up and revitalised.
DFB Cup competition:
an icon gets
a new face
The DFB Cup competition with its proud tradition has its own laws and, since the summer of 2016, a new face. The primary colour of the identity is green. Positioned in the centre of the logo is the stylised trophy featuring a strong, contemporary design. Curved lines turn dynamically upward, making reference to a particularly emotional moment: when strips of gold rain down on the winners during the presentation ceremony.
Everything is in place for the next cup final in Berlin.
DFB Marketing Director