In 2016, the handy print magazine, Motor, also catered to visitors to the Forum. Completely designed and realised by Strichpunkt, it focused on the various exhibitions at the Forum, while its cover story concerned subjects relevant to society.
An adaptation of the corporate design in contemporary magazine style.
We also branded the company catering at DRIVE. The arrows again show their flexibility here. Brotzeit is a deli that is aimed at attracting walk-in customers. The arrows are colourful and cheerful and TheSans makes a prominent typeface. The sophisticated Zeitgeist requires reservations. The arrows, typography and brand are considerably more subtle.
Together, they add to a consistent brand identity.
Creative Director, Strichpunkt