What is German? 2015

Editorial Design

Art Verlag Berlin has been publishing Deutsch Magazine, an international lifestyle magazine, since 2003. Strichpunkt was responsible for its latest redesign.

The new design lights the way to answer the question " What is "German“?. In the end, German is something different for everyone, constant change, a never-ending definition. This idea is the basis of the design concept.

Typographic borrowings from the world of lexicons and reference give the magazine an independent visual character . Thus, the magazine itself is an ever-expanding, never finished lexicon – redefined by itself with each new issue.

VW GroupCorporate Communication

VW Group



TAKKT AGCorporate Reporting


Added ­Value for Everyone