We have found that we need a new kind of brand design. The result of extensive brand work with customers of all sizes across different industries is called ‘Strichpunkt Modular Design’.
Our Head of Design Systems on a new way of designing brands: https://t.co/xWtVwvk2wyhttps://t.co/nHmiB5vv8B
MAN Group is one of Europe's leading commercial vehicle, engine and mechanical engineering companies. For its 2014 Annual Report, Strichpunkt developed and implemented a concept which expresses the character of the MAN brand and showcases its broad product portfolio. The online report was also enhanced, both visually and in terms of content. A striking illustration of the Group's international development and integration of reporting into the overall report were special highlights of the publication.
During a global economic slump, the company's corporate communication sends out a clear signal with the slogan “Efficiency Counts”. Authentic features, expressive photo spreads and accentuating typography highlight the topic of efficiency from the point of view of customers and employees, underlining the way the technology group views itself. The online report with a responsive design presents a quick overview of the key financial figures and important customer references using modern imagery and impressive photo spreads. The online report can be viewed at annualreport2014.man.eu.