Everllence

Corporate Identity / Corporate Design

Moving Big Things to Zero

A company in transformation. We accompanied a major traditional German brand on its path to decarbonisation.

MAN Energy Solutions becomes Everllence. A re-branding with impact. Farewell to the old name and its three letters steeped in tradition to make way for a company with a clear mission: sustainable technologies for a climate-neutral industry.

The challenge: Transformation towards decarbonisation To anchor a new brand in a context that at first glance does not stand for sustainability - large diesel engines, maritime drive technology, large industrial systems. And to shape the future there with attitude, character and strategic clarity.

Our approach: An identity that makes change credible. Based on the purpose ‘Moving big things to zero’, we developed a brand identity that positions Everllence as an independent future brand - strong in its message, flexible in its application.

What characterises Strichpunkt: Listening. Understanding. Translate. Strategy becomes attitude. Attitude becomes design.

The solution: A brand with direction, backbone and relevance. Everllence has a clear message: We move big things. Towards zero. The new branding is not a break, but a deliberate departure. It honours the origins, but formulates a new visual language - clear, striking, forward-looking. What remains: The determination to drive change through technology.