PURPOSE, PROMISE & PASSION: SP Employer Branding.
Beate Flamm, responsible for content and copy at Strichpunkt, collected the most important elements for the development of a good employer brand.
More details: https://t.co/Cmnqwr1BOAhttps://t.co/sKYKahzalQ
With its open thinking, precesion and fascinating results, TRUMPF takes new paths. The high-tech company is a leading global manufacturer of machine tools, laser technology and electronics, and the pioneer of its industry. The annual reports of previous years highlight the special character and the value-oriented attitude of the business from unusual perspectives.
The 2015/16 report "filigree" is the next step. With courage to experiment, it explores the company’s research and development strategy. Three artistic photo essays explore the world of innovation made by TRUMPF – from laser diodes over digital networking to an innovative and unique machine.
In collaboration with the photographer Manfred Jarisch a distinctive image series was created: a world of colours, of lighting effects, of details, precise, filigree and imaginative at the same time.