Freedom! 2016

Brand Communication

What do we believe in? What do we stand for? What matters? And what does freedom mean to us - one of the fundamental constitutional values that the Baden-Württemberg Stiftung recognizes on its behalf and in its actions? In the Luther year 2017, 95 new theses provide new answers, raise questions, provoke to confrontation, protest and discussion.

The Annual Report 2016 is a powerful and inspiring statement about the future. On 95 leaflets and with a public poster campaign, the foundation demonstrates its attitude and expressly communicates what encourages and motivates one of the largest German foundations.

Respect, human dignity and the promotion of research, education and social responsibility are the themes which characterize the extensive magazine of the report, which is a sculptural picture of the foundation’s work - individually designed, illustrative and with striking accents in powerful neon.

Otto GroupBrand Communication

Otto Group

Hello Future


DEKRACorporate Communication


Heroes of Safety