Going further for health 2014

Corporate Reporting

The Hartmann Group is one of the leading European suppliers of medical and healthcare products.

Under the title „Going further for Health“, eight employees, representing more than 10,000 colleagues worldwide, share their ideas and initiatives and how the principles of leadership, accountability, commitment and execution support the growth of the Hartmann Group.

Strichpunkt, with its design for the 2014 business report, set the stage for the new global corporate branding. The lavishly detailed report creates a lively and richly facetted view of the office life and the corporate culture of the Hartmann Group. It visually presents a modern version of the trusted Hartmann-colours. The typography used, imparts an individual profile for the branding.

Matthias Mietka, Director External Communications of the Hartmann Group: „This design should not be considered an aesthetical self-purpose, but rather an expression of our new direction, which is based on a firmly established foundation within our markets and our corporation.“