Impact 2016

Corporate Communication

Technologies and products from MAN move people. They encourage change, progress and point the way towards the future. The question “What impact do we have?” is the driving force of the company and also the motto of the Annual Report 2016.

The image section of the annual report presents eight products from different areas. On double-page spreads, the product on the left and the effect on the right are strikingly illustrated. Thus, the question “What impact does it have?” is being answered precisely.

The DIN A3 large-scale magazine is added to the report as a folded corporate image section. The implementation of the concept operates to a high degree through the expressive and striking design: Each double page is carried out in a different style. Thanks to its creative diversity and colorfulness, the corporate image section invites its reader to discover the portfolio and its different effects on our everyday life.

Otto GroupCorporate Communication

Otto Group

The Way Ahead