BUCHERER
Corporate Identity / Corporate Design
Bucherer, the largest luxury watch and jewelry retailer in Europe, commissioned STRICHPUNKT to further develop its brand identity. The collaboration focused on the digitalization of the brand, aiming to contribute to the multichannel strategy of the leading Swiss retailer for watches and jewelry.
Making luxury tangible while always keeping the customer at the center.
We refined the elite brand even more precisely to the target groups, thereby creating offerings at eye level within the luxury assortment.
With a modular design approach for four additional sub-brands, we future-proofed the orientation of the umbrella brand.
The Result
With the new design concept, we gave the brand the necessary space while still placing the customers and their wishes at the forefront. The lightness in the design offers a dignified setting for the often unique products.
The brand is the sovereign partner that doesn't draw attention but is always there when you need it.