Metro AG

Brand Communication

What does it take to bring a brand to life?

With great attention to detail, stories from the METRO world are told in the print and online magazine MPULSE and published across various internal and external channels.

The brand values can only be experienced authentically through the lively staging of the topics that concern the group and its customers. The focus of the storytelling is not only on customers, partners and employees, but also on the people behind them. The challenges he or she faces, his or her passion, visions and convictions.

The emotionalisation of the METRO brand, both internally and externally, is achieved through a variety of content formats. In addition to the extensive storytelling articles and portraits, the brand presence is characterised by a large number of high-quality images and illustrations. The company's own mascot creates emotional access and literally gives the brand and its attitude a face.