Metrolino

Brand Communication

We've been proud to work with METRO AG on a variety of projects for over a decade now. This little friend here shows that with this client it never gets boring:

Meet Metrolino - the mascot of METRO AG!

With Metrolino, we created a mascot with which all employees of the large METRO AG world can identify. Based on the METRO customer card, it can appear in a wide variety of forms. Whether as a simple smile, a superhero or with other friends: Metrolino is always there for you! Fun fact: the name was chosen by the employees in an internal survey.

Animated, the character comes to life, can be used as a gif for Teams or social media stickers, or can explain relevant topics in videos on the intranet.