“Who is the new METRO?”
We put this question at the heart of the new condensed report. In fact to offer the customers more, we need to know what moves them. We listen and ask questions - sometimes more extensive, sometimes short and simple, personally or just informative.
Be it a single sentence or an image, a reportage or an interview - the answers are given in numerous, different formats. We created a compendium, that examines all facets of the new company. The new corporate typeface serves as visual bracket. The question-answer system and the variety of formats also offer plenty of scope for using the content both in the printed condensed report and online on all relevant channels.