The freedom to reinvent yourself.
For its 90th anniversary, the Mustang brand has realigned itself. Strichpunkt has helped to carefully rejuvenate the German denim pioneer, strategically develop it and adapt it to the digital environment.
Its corporate identity and corporate design have been revised, harmonised and modernised. The traditional Mustang brand is now fit for the future and oriented to the changing needs of today’s target groups. Everything is also ready for the ‘Go ahead 2024’ corporate strategy. Mustang aims to use this to become the leading premium brand in the denim market. The signs are good so far: in 2021, Mustang and the team led by CEO Andreas Baur achieved the highest monthly sales in the last 10 years.
True Courage pays off.