OLB

Corporate Identity / Corporate Design

Tradition meets transformation - A bank with over 150 years of history ventures into the future - and becomes a challenger brand. Together with OLB, we have implemented a transformation that shows how powerful design can be in the digital banking world.

Next Level Banking - The new brand identity combines the best of two worlds: personal advice remains central, while digital offerings make banking smarter, faster and more accessible. The claim “smart advice” gets to the heart of the matter.

The design - A clear “O” that visualizes a dynamic, positive upswing is the new OLB logo. The rounded shapes, which are also reminiscent of the edges of credit and debit cards, make the look friendly and accessible. Meanwhile, the bright “digital” green continues to differentiate in the market and communicates freshness and energy. The clear “Galano Neue” font is easy to read on screen and paper. The graphic style impresses with its precise lines and high-contrast surfaces. The visual language conveys a wink and stages strong characters from real life. The user interface kit enables OLB to design all digital touchpoints in a brand-appropriate and user-friendly way.

The result:

A strong relaunch that combines the best of tradition and innovation.
Brand awareness on course for growth - beyond northwest Germany.
A comprehensive brand ecosystem that was designed “digital first” and inspires its customers.

A partnership of equals - Thanks to OLB's courageous and decisive attitude, we were able to implement this transformation quickly and successfully.

Translated with DeepL.com (free version)