Brand Communication

The ProSiebenSat.1 Group is one of the most successful independent entertainment and commerce companies in Europe with a strong presence in the TV and digital market. The group includes the classic and digital entertainment business, the program production and distribution business at Red Arrow Studios as well as the NuCom Group's commerce portfolio. Thanks to this positioning, the ProSiebenSat.1 Group has a broadly diversified revenue and earnings base.

In order to continue to grow sustainably and profitably in the future, the group has divided its business into three strong pillars: Entertainment, Content Production & Global Sales and Commerce. THE CORE OF OUR STRATEGY, our first annual report for ProSiebenSat.1 Media SE, brings this vision to life: We entertain you. We surprise you. We inspire you.

For each of the three segments, the image section of the report conveys the most important facts and relevant stories that provide a glimpse behind the group's strategy: The reader dives into the cross-media concept and the 360° marketing approach of the successful show "Germany's next Topmodel", gets to know the international TV production and distribution network of Red Arrow Studios and learns about the emotional power behind the Jochen Schweizer mydays Holding.

Whether offline or online - THE CORE OF OUR STRATEGY inspires in the print as well as in the web version. The design also aims to entertain: striking collages, intense red tones and strong typography.

Otto GroupBrand Communication

Otto Group

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