QUEST ONE

Corporate Identity / Corporate Design

The Challenge: Enhancing global competitiveness

H-TEC SYSTEMS, a pioneer in hydrogen technology, wants to reposition itself as an international brand. The rebranding to Quest One is intended to strengthen the focus on large-scale industrial production and global expansion.

The Approach: strong, flexible branding

In just eight months, Strichpunkt developed the new name and a branding that stands out from the international competition. The key visual, the Hydrogen Circle, symbolizes the mission to reduce greenhouse gas emissions and is a central component of the modular design, which can be used flexibly across all channels.

The Result: A bold step towards a global brand With the new corporate design and a clear brand strategy, Quest One is now ideally positioned to grow globally and shine as a technological pioneer in the hydrogen industry.