Relaunch Reutax reloaded

Relaunch

Reutax AG is a leading provider of training for technical and management personnel in the IT and engineering sectors. After the relaunch of the company in summer 2013, the company’s HR service provider turned to the experience and expertise offered by Strichpunkt Design. Working in close cooperation with the Reutax management team, we redesigned the company’s brand identity and image.

Stimulating, personal and excellent: this is what the new Reutax stands for. Strichpunkt worked with handwritten elements and an unusual color palette for the visual transformation. The result is a brand presence that really stands out in the industry.

The new corporate design was also the basis for the relaunch of the company’s website as a new central communications platform, and this was developed by Strichpunkt. The core of the corporate image is the Reutax Lounge, a service portal that supports freelancers in their administrative tasks.

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