Colours on Scheufelen 2015

Corporate Communication

Colours on Scheufelen

The Scheufelen calendar achieved cult status a long while ago. For the 11th time, Strichpunkt has originated its look and design. For the 2015 calendar we developed a body of spectral images from the whole of the colour wheel, with pure light visible through the various openings.

Premium papers from Scheufelen represent the stage on which the colours are set in the right "light". For January, a white object on a white background demonstrates that all Scheufelen papers show off colours to their best advantage. The finish on the March page gives the haptic impression of an orange and the month of May blazes forth in shades of amethyst. In September the colour green is linked with happiness and hope: The refined textured varnish motif, which is screen-printed, looks almost like a three-dimensional sheet structure.

While the graphics dominate, the accompanying texts swirl around the large-scale designs and reveal all sorts of unusual aspects of the effects of colours. "Colours on Scheufelen 2015" - sophisticated, playful and at the same time very striking.