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Perfect 2016

Corporate Communication

“Small things make perfection, but perfection is no small thing.” Sir Frederick Henry Royce

Perfection is a goal for which many strive but rarely achieve. However, the motto suits the 30th edition of the popular Scheufelen wall calendar perfectly. For 160 years, this paper factory has been working on new innovations and continuous development of its premium paper. As a result, it commands masters from art and nature, who achieve perfection effortlessly: from the silent flight of the eagle and the brilliance of a diamond to the unfathomable blue in the works by Yves Klein. Each month, the calendar presents an exemplar to accompany the observer throughout the year. The idea and the concept for this anniversary edition of the frequently celebrated calendar series has been developed afresh by Scheufelen and the Strichpunkt design agency in Stuttgart. The result is a calendar full of fascinating detailed images, lending a view of the perfection of the protagonist as never before seen by the observer. Would you have known that the flower-like jellyfish species Turritopsis nutricula becomes young again when it is old and begins a “new life”? Or that a honeycomb is built precisely out of equal hexagons?

EberlCorporate Communication

Eberl

Think Anew

2016