Schüller
Eurocucina / Salone del mobile
Strichpunkt and D'Art
A new narrative
Feel at home
At the world's largest trade fair for the furniture and kitchen industry, the leading German kitchen and furniture manufacturer is staging the Schüller and next125 product brands in over 600 square meters of spacious brand spaces in Milan.
Feel at home - the company's new narrative, developed together with Schüller, becomes the communicative guiding principle of the 600 square meter trade fair presentation designed by D'art (architecture / trade fair construction) and Strichpunkt.
The new super sign designed by Strichpunkt, a stylized house, becomes a three-dimensional metaphor and the iconic design element of the trade fair stand. The playfully designed, strikingly communicative façade encloses a loose sequence of open, merging spaces: the perfect stage for the inspiring and involving staging of the brand and product worlds and the company's central themes.
Explore the trade fair stand virtually now and experience the staging digitally.
In Milan, we transformed the iconic super sign developed by Strichpunkt into a fantastic spatial staging. In close collaboration with our partners D'art for the architecture and Strichpunkt for design and communication, we created inspiring, absolutely individual brand worlds!
A trade fair stand unlike any other. An appearance that generated great feedback. The perfect implementation of our DNA: innovation, design and quality, made in Germany.
Head of Marketing, Schüller Möbelwerk KG
next125
Creative makers
The elegant, purist brand showcase of the premium kitchen welcomes visitors to the trade fair stand. “The Fireplace”, next125's pioneering design collaboration with architecture pioneer Francis Kéré, forms the heart of the brand world. It is presented in a minimalist black cube with sensual artifacts from the design process and an emotional video installation - at the center: the iconic kitchen block made of bronzed mirror glass and natural stone.
Company
Feel at home
The Schüller company presents itself at the heart of the trade fair stand.
The bright space, designed in warm spruce wood, forms the ideal setting for inspiring and informative storytelling. Loosely structured, wooden Mikado elements, striking texts, illustrative collages, sensual material samples and interactive multimedia presentations convey an authentic and approachable image of the kitchen and furniture manufacturer. The focus is on innovation, design and technology, sustainability, values and real corporate responsibility.
Schüller
Live love cook
Kitchens for life - the third Brandspace brings the Schüller quality brand to life. Visitors immerse themselves in authentically designed living environments and discover the wide variety of kitchens, utility rooms and furniture. Illustrative and typographically designed information walls convey the quality and USP of the brand. Through the Schüller brand space, visitors reach the inspiring, bright lounge and café area: a space for encounters and consultations, a relaxed haven of peace in the lively exhibition stand - Feel at home!
next125 x Francis Kéré
Superstudio
Schüller also presented itself for the first time with a spectacular pop-up as part of Milan Design Week. Find out more about the collaboration, the installation and the integrated campaign “The Fireplace” here.
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Tatjana Wolfram
Customer Relationship Management
OLBCorporate Identity / Corporate Design
OLB
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