Strichpunkt developed a long-term vision for the capital market communication of what was once a newcomer on the trading floor. Schuler is one of the very few German companies that has already been successful on the market for 175 years. The reports trace a path along these ‘long lines’ with their targeted address to investors and offer a lively representation of the business model.
The content is as weighty as the machines produced by the global leading manufacturer of large presses. Strichpunkt proves that B2B communication can convey such a depth of information and yet remain touching and emotional. And the best way to do that is with people. We demonstrate how the employees guide the company and its customers towards a successful future. The modern, technical graphic language and the high quality of reports round off the design concept.