The future is green
“Next Level – Škoda Strategy 2030” sees Škoda Auto head off into a new era. This move includes an extensive refresh of the corporate identity and corporate design.
After a pan-European selection process, Strichpunkt was chosen as Škoda’s new branding agency in summer 2021. Together with the Škoda team, it ushered in the most radical change in 30 years. A fresh image, which lives up not only to the demand for digitalisation and electrification, but also to the brand’s modern identity.
A new flexible word mark, the duality of two shades of green and a deeply human relationship with visual language all lift the brand identity to a new level – and bring Škoda close to the needs of present and future customers.
The new design language will be introduced incrementally from 2023. Stay tuned.
Rethinking Škoda: the word mark
In the future, the company will make great use of the Škoda word mark, which has therefore been completely redesigned – incorporating the “háček”, the hook above the S, as part of its initial letter. A modern and memorable overall composition. Graphically refined, the word mark is compact in form and flexible in its deployment. From 2024, for example, it will be seen on the front of new Škoda models.
Simplifying Škoda: the figurative mark
The Škoda figurative mark has also been refined. The winged arrow has its origins in the year 1923. Now it lands, elegantly and iconically, in two-dimensional space and in a digital era.
Making Škoda unmistakable: the new colour duo
The new corporate identity continues the brand’s long tradition while pointing to the future of mobility. The colour “Emerald Green” confidently stands for history and quality. “Electric Green” points the way to a world in which Škoda technology makes a positive contribution. Together, this colour duo makes the brand unmistakable, emotive and fresh.
All set for a decade of transformation.