Corporate Design Digital and Print

Corporate Design

Corporate design relaunch

The University of Konstanz is a young, interdisciplinary university. It is characterised by excellence in research and teaching, its internationally-recognised best study conditions and an attractive location directly on Lake Constance.

The university's profile was initially honed by means of extensive branding workshops, and its pioneering brand values of straightforwardness, authenticity, flexibility and openness were subsequently defined as the guidelines for its new corporate design (CD). At the end of the process, a CD had been created that was impressive in that it was both highly sophisticated and simply consistent. The new look includes publications, the website, written and graphical materials and commercial documents.