A development with
Not everything was re-invented. However, everything that was superfluous was omitted. And elements designed in such a way as to create a contemporary appearance. Vorwerk Green was retained as the company colour, but its use was significantly pared back and it was complemented by other colours. At the same time, we added the generous use of white as a design background and elevated the green band, derived from the product design, to a design principle.
The result is a clear, pure image that conveys the premium standards of the brand.
The high-quality products are presented as such. In a concentrated, spatial arrangement in which they convey a dynamic appearance against a serene background.
This is superiority expressed using visual imagery.
The company’s history of face-to-face direct sales, but also its current image as a modern family-owned enterprise, places people at the heart of the Vorwerk brand. This is a value that is reflected in the warm photographic imagery that depicts people in their living environment. Products are integrated, but are not the focus of the image.
The focus is devoted to conveying an emotional, authentic atmosphere.