Head of Strategy, Strichpunkt
For Vorwerk, the courage to change has paid off. Since the relaunch, the company has posted one record year after another. The new Thermomix TM5 alone, which was launched in 2014, achieved sales growth of 49.4% in 2015, and a further 20% in 2016. In recognition of the new direction, Vorwerk received the brand award in the "Best Brand Relaunch" category in 2015 and the German Brand Award in the "Brand Manager of the Year" category in 2016.
The history of the family-owned company from Wuppertal continues successfully into the future.