a car brand
creating identity, moving people, changing the game
Creating vivid identity
With Weltmeister we didn’t just create a flexible corporate design. We created a vivid identity from scratch. The gut feeling and unsettled approach to re-define the way we travel from A to B. Being involved from the very beginning, we formed the heart, mind and soul of this holistically conceived brand.
The heart of a brand beats in time with the heart of its buyer: digitally. A post-90s generation that has a strong interest in social networks and networking. 211 million young Chinese who value sharing more than owning and who think ‘we’ is stronger than ‘I’. People who will not forgive a brand that breaks a promise. And people who are open for any kind of technology that makes life smarter and simpler.
A generation that is not afraid of the future. But is ready for it.