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X1F

Corporate Identity / Corporate Design

How do 16 specialists become a company with a shared vision? And how do you take people with you through this transformation process? By bundling individual strengths, offering excellence from a single source - and preserving our own DNA: customer proximity, customized solutions, trusting cooperation and a culture without elbows.

This makes x1F a genuine alternative in the FSI consultancy market. Because professionalism at this level and from a single source is rare. In order for x1F to compete with the Big Four, it needs a professional appearance, clear communication and efficient processes.

Strichpunkt provides x1F with holistic support - from positioning, with our partner gmk, to brand identity and implementation of the marketing strategy. Always agile and hands-on. In a cross-agency, intensive strategy phase, the new guiding principle was created: “Progress made possible.” It stands for constant further development - both internally and externally - and is reflected in the dynamic, clear design.

The brand launch was celebrated in January 2025: The launch of the joint brand was celebrated in a big, loud and highly professional way with almost 1,200 employees. The brand was staged using multimedia on an area of over 3,700m² - from banners and signage to the opening video and a digital fashion show on the 56m² LED screen. Supported by numerous talks, the event became the mouthpiece for the new positioning and the prelude to a real