We design

sustainable

brand transformation

Our services

Corporate Identity & Corporate Design

Brand Identity / Brand Strategy / Brand Architecture / Brand Story / Tone of Voice / Modular Design System

Brand Management & AI-Based Tools

Layout Creator / Brand Management / Platforms & Tools

Brand Communication

Internal Communication / External Communication / Tone of Voice / Messaging Houses

Employer Branding

Employer Brand Audit / Employer Value Proposition / Employee Journey

Sustainable Brand Leadership

Sustainable Brand Analysis / Sustainable Brand Narrative / Internal & External Activation

DFB / National Teams DFB National Teams

DFB

National Teams

Online session / Strichpunkt Midyear Highlights 2025 Register now!

Register now!

BLANCO / Brand Transformation BLANCO Identity driven Transformation

BLANCO

Identity driven Transformation

Bundesregierung / Corporate Design For our Democracy

For our

Democracy

DHL Group / AI driven brand management DHL Group AI driven Brand Management

DHL Group

AI driven Brand Management

Metabo / Rebranding METABO Revitalization of a traditional brand

METABO

Revitalization of a traditional brand

Strichpunkt News

May 23, 2025

ADC Festival Hamburg: Awards for our dual students

Golden Nail for “Convoy”, Grand Prix for “Rabbit Hole” - At this year's ADC Festival, two semester projects by our dual students …

May 14, 2025

Stakeholder Reporting: Moritz Sckaer Attention, omnibus! What will happen to sustainability reporting now?

Omnibus is the name of the package of directives with which the European Union recently made an unscheduled stop on the way to its Green …

May 13, 2025

Hamburger Hochbahn AG Strichpunkt wins communications account and expands location in Hamburg

In a pitch with multiple stages, the design and branding agency prevailed over its competitors and will be providing creative services for …

Apr 30, 2025

BLANCO: Strichpunkt creates an integrated brand identity and communication strategy

In the course of a fundamental corporate transformation process from sink manufacturer to system provider for the kitchen water place of …

Apr 28, 2025

How to choose the right AI tools for marketing and brand management

New AI tools for marketing and brand management are released almost every week. But which technologies bring real added value? Andreas …

Apr 9, 2025

Edding: Per Ledermann What makes sense for the edding brand?

Nine out of ten Germans know edding. Today, Edding is regarded as the epitome of a marker, like Pampers for diapers and Tesa for adhesive …

Apr 2, 2025

Metabo Rebranding Strichpunkt develops new brand identity

With the aim of also attracting the younger generation of craftsmen to Metabo, Strichpunkt designed an emotional brand identity in which …

Mar 26, 2025

Strichpunkt works for German government as new corporate design agency

Strichpunkt is the agency responsible for the federal government's corporate …

Mar 12, 2025

40,000 automated Layouts: DHL Group works with AI application from Strichpunkt

The design and branding agency uses artificial intelligence to develop customized tools for efficient and agency-independent brand …

More SP News

Start something that matters!

We believe in the power of teamwork. The New Work concept has long been standard, and good work is wherever you are. We allow our team to surpass themselves by providing freedom and creating an atmosphere in which everyone feels at ease. This is the only way to achieve creative, bold and extraordinary things – for ourselves and our customers.

Let's get started - Apply now!