Red Dot 2017: 3x Best of the Best and nine Awards
At this year's Red Dot Award we were awarded with a total of twelve prizes, including three Best of the Best for groundbreaking design and nine Red Dots.
The jury awarded two Best of the Best Awards in the categories "Brand Design & Identity" and "Corporate Design & Identity" for Audi's new brand appearance. Following the maxim of “digital first” it is designed in a flexible and modular way, leaving plenty of room for creative diversity. At the beginning of this year, the freely accessible Audi brand portal went online - a novelty in the automotive industry and a symbol of new openness.
Another Best of the Best went to the Annual Report of the Baden-Württemberg Foundation entitled "Human Dignity is Inviolable". The reporting convinced by striking design, strong images and relevant texts.
The following projects were also awarded with a Red Dot:
MAN - "Impact", Annual Report 2016
METRO GROUP - "Clarity", Annual Report 2015/16
TRUMPF - "filigree", Annual Report 2015/16
Telefónica - "OnLife", Annual Report 2016
ALSO - "Spreading Knowledge", Annual Report 2016
adidas - "Calling all Creators", Annual Report 2016
Verlag Hermann Schmidt - An Apple a Day calendar 2017
Scheufelen - "Matters of the Heart", calendar 2017
STRICHPUNKT - "Creating Excellence through Reinvention", Magazine
Kirsten Dietz, Managing Partner: "The success at the Red Dot Award confirms the creative performance of our agency. We are particularly pleased with the wide range of awards that reflects our diverse service portfolio.”