新鲜事

Strichpunkt 在干什么

2022年6月2日

Press release: SP x Otto Group – Corporate Design Refresh

We are super proud: The Otto Group has a new, fresh look. The new branding developed by us reflects the values of the company and accompanies the group on its way into the digital future.

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2022年6月1日

Talking to... Neele Ludwig - Art Director

Neele Ludwig has enriched the Strichpunkt crew in Berlin for many years now, not only with her layouts and illustrations, but also with her calm, value-driven and open nature. Time to get to know her and her work as an art director better.

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2022年5月31日

Branding in Social Media how success in brand building becomes measurable

Social media has become indispensable in performance marketing. But what influence do social media activities have on branding? In a 60-minute online session on 23 June at 4 p.m., together with the social media experts from our sister agency Hutter Consult AG, we will shed light on the differences between performance and brand marketing, the importance of branding on the popular social media platforms and how brand marketing activities can be made measurable.

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2022年5月24日

Sustainable Brand Leadership

Almost every day, companies announce new climate targets and sustainability initiatives. But there is a lot of uncertainty. What does a sustainable approach really mean for brands and communication? What does it cost and, above all, is it worth it?

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2022年5月21日

Strichpunkt Sustainability Talk #2 Valerie Ludwig, Planetly

When it comes to climate protection, companies are currently setting ambitious goals. But what is behind these bold announcements? Can the fight against climate change be won? @ Valerie Ludwig from Planetly by onetrust is betting on it. She explains why in our SP Sustainability Talk #2.

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2022年5月20日

Five trends that branding agencies need to address

For modern brands, consistent and agile branding is essential. On top of that, they have to express authenticity and trust and at the same time constantly evolve with the needs of consumers. As a result, the demands on design and branding agencies have changed. In this context, our CEO Philipp Brune has identified five trends that branding specialists should be aware of in order to remain competitive.

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2022年4月25日

SP Sustainability Talk #1 Christian Kroll, Founder and CEO of Ecosia

The search engine operator Ecosia has planted more than 150 million trees around the world to date. The Berlin-based start-up invests all profits in tree planting and renewable energies. In our SP Sustainability Talk#1, Ecosia founder Christian Kroll explains how his company wants to challenge Google and make a real difference.

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2022年4月13日

Sustainable Brand Leadership

Online session on May 17, 2022 at 4 pm with experts from Ecosia, Planetly, Ritter Sport and colleagues from our Sustainable Brand Leadership Hub! What is it about? Almost every day, companies announce new climate targets and sustainability initiatives. But there is a lot of uncertainty. What does a sustainable approach really mean for brands and communication? What does it cost and, above all, is it worth it?

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