新鲜事

Is a company like Tesla sustainable or not? There is a lot of controversy about the assessment of sustainability performance. Isabelle Fritsche and Finn Steinmann, ESG rating experts at Stakeholder Reporting, which advises numerous companies on selecting and responding to ratings, describe why and what it means for companies.

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Sustainability has been part of the Otto Group's corporate programme for decades. Sustainability Manager Frederike Hackbart is responsible for making the complex topic accessible to employees. Her credo: fun and relevance.

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Many brands are currently facing the challenge of having to reposition themselves. More inclusive. More progressive. More sustainable. We took a look at how this can be achieved in an online session together with the former managing director of Rügenwalder Mühle and veggie pioneer Godo Röbens and the marketing manager of VAUDE.

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Press release: With a puristic branding, a creative narrative and an involving 360-degree brand experience, one of Germany's most innovative kitchen builders in the premium segment is positioning itself with a new brand design by Strichpunkt.

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After a years-long transformation process, Vaude is now considered Germany's more sustainable outdoor brand. We interviewed Manfred Meindl, Head of Marketing, about the costs of a sustainability makeover, frugal customers and media circuses as on-the-job training for its employees.

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Recruiting and retaining employees is becoming a central strategic challenge for successful and growing companies. The days when companies used to set the pace on the job market are long gone. Or as Josh Bersin, probably the most-cited US analyst, put it: “The war for talent is over. Talent has won!”

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Many brands are currently facing the challenge of having to reposition themselves. To be more inclusive. More progressive. More sustainable.

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As head of marketing for Rügenwalder Mühle, Röben turned a traditional sausage and cold meat maker into the most-successful brand for meat alternatives. Today, he acts as a consultant for start-ups and established companies looking to do away with animal products and make vegetarian food socially acceptable.

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