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新鲜事

Strichpunkt 在干什么

2021年12月7日
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Schüller Küchen: Strichpunkt becomes lead agency

The Stuttgart team around Fabian Nusch and Jochen Theurer succeeded in the pitch against four renowned competitors and will be in charge of the design and branding of the kitchen manufacturer Schüller from now on. The first project is the new appearance of the SchüllerC brand. The new Schüller Journal has already been implemented. Here is the press release (german only):

2021年11月11日
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SP Online Session Successful brands for SMEs

SP Online Session: Differently New! How to successfully build a long-term brand for SMEs.

The SME sector is changing. One of the biggest challenges remains the "War of Talents". On Thursday, 9 December at 5 p.m., we will talk about how holistic brand development not only positively drives transformation, but also becomes a supporting pillar of a successful employer branding strategy.

2021年8月2日
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SP joins MYTY and acquires a stake in the agency group

Strichpunkt is joining the MYTY Group. The owners of Strichpunkt, Kirsten Dietz and Jochen Rädeker, are transferring their shares and will acquire a stake in the agency group in return.

2021年6月21日
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SP goes green #DoBetter

We want to take on more ecological responsibility. Step by step in many different areas. We want to #DoBetter!

2020年2月6日
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The Future of Design - Design the Future

Beauty is dispensable, AI takes away our work, China ascends the design throne: Jochen Rädeker has formulated eight controversial theses on the future of design in the new decade. Published as a cover story in the March issue of PAGE Magazine.

2020年2月4日
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STRICHPUNKT IS THE MOST CREATIVE DESIGN AGENCY IN GERMANY PAGE CREATIVE RANKING 2020

YES! Strichpunkt is once again Germany's leading design agency!

2021年12月2日
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SP x planetly #DoBetter: We are CO2-neutral!

We have reached a milestone in our #DoBetter initiative: we are CO2 neutral!

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2021年11月18日
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SP x Mustang: Rebranding

After a chemistry meeting, we were able to compete against four other competitors and convinced the denim specialist Mustang with our ideas for the revision of the brand design. The new brand identity will be launched in September 2022.

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2021年10月8日
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SP x Volocopter Online Session: Connecting Perspectives

In this 60-minute online session on 28 October at 5 p.m., together with Head of Marketing & Brand Management at Volocopter, Marcus Hinkel and Creative Director Tanja Freudenthaler, we will answer the questions of when, how and why integrated brand management makes sense.

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2021年9月28日
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Rebranding Deutsche Post

We relaunched the brand identity of Deutsche Post and designed it for a consistent cross-media application. Read the press release and find the new corporate design here!

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2021年9月15日
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Talking to... Dario Moch - Dual Student

Talking to… goes back to school! Why? We interviewed our student Dario - currently in his 4th semester at the Baden-Wuerttemberg Cooperative State University (DHBW).

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2021年6月24日
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SP looks forward! myToys invests in branding and design

The brand will be sharpened and, based on this, the entire appearance will be revised. The Berlin team from Strichpunkt has recently won myToys as our new customer.

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2021年6月22日
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SP Online Session: What's next? Crossmapping the Future

What's next? We shed light on the interaction of global megatrends together with Andrej Heinke, Vice President for Corporate Foresight in the Corporate Sector Research and Advance Engineering at Robert Bosch GmbH. 15 July 2021 / 10 am & 5 pm.

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2021年6月15日
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Talking to.... Maria Einhorn - Director Project Design

Maria Einhorn, a true Berlin native, studied visual communication at the Bauhaus University in Weimar and has recently been promoted to Director Project Design. Sounds unusual? It does. Learn more in our "Talking to... Maria" interview.

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