新鲜事

We are super proud: The Otto Group has a new, fresh look. The new branding developed by us reflects the values of the company and accompanies the group on its way into the digital future.

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Neele Ludwig has enriched the Strichpunkt crew in Berlin for many years now, not only with her layouts and illustrations, but also with her calm, value-driven and open nature. Time to get to know her and her work as an art director better.

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Social media has become indispensable in performance marketing. But what influence do social media activities have on branding? In a 60-minute online session on 23 June at 4 p.m., together with the social media experts from our sister agency Hutter Consult AG, we will shed light on the differences between performance and brand marketing, the importance of branding on the popular social media platforms and how brand marketing activities can be made measurable.

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Almost every day, companies announce new climate targets and sustainability initiatives. But there is a lot of uncertainty. What does a sustainable approach really mean for brands and communication? What does it cost and, above all, is it worth it?

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When it comes to climate protection, companies are currently setting ambitious goals. But what is behind these bold announcements? Can the fight against climate change be won? @ Valerie Ludwig from Planetly by onetrust is betting on it. She explains why in our SP Sustainability Talk #2.

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For modern brands, consistent and agile branding is essential. On top of that, they have to express authenticity and trust and at the same time constantly evolve with the needs of consumers. As a result, the demands on design and branding agencies have changed. In this context, our CEO Philipp Brune has identified five trends that branding specialists should be aware of in order to remain competitive.

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The search engine operator Ecosia has planted more than 150 million trees around the world to date. The Berlin-based start-up invests all profits in tree planting and renewable energies. In our SP Sustainability Talk#1, Ecosia founder Christian Kroll explains how his company wants to challenge Google and make a real difference.

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Online session on May 17, 2022 at 4 pm with experts from Ecosia, Planetly, Ritter Sport and colleagues from our Sustainable Brand Leadership Hub! What is it about? Almost every day, companies announce new climate targets and sustainability initiatives. But there is a lot of uncertainty. What does a sustainable approach really mean for brands and communication? What does it cost and, above all, is it worth it?

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