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新鲜事

Strichpunkt 在干什么

2023年3月15日

Sustainability is a do-good issue? Not at all, argue experts from the Boston Consulting Group. Their study proves it: Those who go green now can outpace the competition for years to come.

2023年3月8日

Sustainable Brand Stories #12 with Florian Scholbeck, Director Communications & Corporate Affairs, ALDI Nord

Hyperinflation and fear of crisis cause sales of organic food to plummet. Is sustainability just a fair-weather issue? And how does the brand that stands like no other for high quality at competitive prices react?

2023年2月5日

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DPDHL Group Corporate Font awarded German Design Award & Corporate Design Preis

This year's winners of the German Design Awards have been announced! The DPDHL Group typeface "Delivery", which was developed together with Dalton Maag, was named "Winner" in the Typography category in the Excellent Communications Design section. And we can even be twice as happy: the typeface, which is derived from characteristic elements of the DHL and Deutsche Post design, was already awarded in the category Corporate Typography at this year's Corporate Design Award.

2023年1月12日

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Kirsten Dietz x MYTY Chief Culture Officer

Our co-founder Kirsten D. has taken on an additional role in the MYTY Group, the agency network to which Strichpunkt belongs since 2021. And not just any role: in her new function as Chief Culture Officer, she will be responsible for helping the two-year-old German-Swiss agency group become more connected.

2022年9月7日

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Down with the CO2 footprint. But how? A commentary by Lucas van Doorn

After this super-hot summer at the latest, it is clear to every company that it must minimize its CO2 emissions quickly. Lucas van Doorn, Climate Action Specialist at Strichpunkt partner Planetly by OneTrust, outlines the two main options for offsetting emissions that cannot be avoided in the short-term.

2022年9月2日

Top 5 German Branding Agencies 5th PLACE IN HORIZONT’S REVENUE RANKING 2022

In Horizont's revenue ranking of the largest CD/CI agencies, we are once again among the top 5 largest German branding and design agencies.

2023年3月7日

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No more smokescreens about meaningless advertising promises

It is quite possible that promotional promises such as "environmentally friendly" or "climate neutral" will soon no longer be allowed to be used. In any case, they are meaningless. The EU now wants to take action.

2023年2月8日

Sustainable Brand Stories #11 with Matthias Juhnke – Head of Strategy, Strichpunkt

How credible does a brand really appear? How sustainably is it perceived? With the 5C model, Strichpunkt Design systematically tests and evaluates all these factors that are decisive for a sustainable brand presence. Chief strategist Matthias Juhnke explains the model.

2023年1月16日

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Hello IQONY – the new green energy brand

Just in time for the successful market launch, we staged the new green energy brand "Iqony" in an energetic and dynamic way and supported the launch of Iqony as the new, green energy solution provider with a modular brand identity for internal and external communication.

2023年1月11日

Offsetting CO2 – but how?

More and more companies are offsetting their CO2 emissions through compensation projects. We at Strichpunkt, for example, have been doing this so far through a rainforest protection project on Borneo and more efficient ovens for Ethiopian farmers. But it didn't feel quite right to us: Who knows exactly what really arrives and works at the other end of the world?

2023年1月9日

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Best of SP Brand Transformation – watch the recording!

DHL, Exxeta, Mustang, myToys, Schüller & Škoda: 6 teams shared their key takeaways for the brand management of the future with the audience in the Strichpunkt Best of SP Brand Transformation 2022 online session. Watch the recording here!

2023年1月9日

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Sustainability Talk #10 with Jan Pechmann - Founder Marketing for Future

The communications strategist and Marketing for Future founder on sustainability blah blah, smart rewards and the magic of marketing.

2023年1月2日

Climate change in our heads

Ever heard of the phenomenon of "present preference"? It describes how today is always more important to us than our tomorrow - which also explains why sustainability communication often remains unsuccessful. European politicians are now trying to outsmart this thinking error, at least when it comes to climate protection.

2022年11月22日

Best of SP Brand Transformation >> Fast forward 2025

What challenges will brand managers have to face in the coming years? And what changes in brand management are on the horizon? On Wednesday, 14 December, the focus will be on answering these questions, on really good design and the great people behind it. DHL, Exxeta, Mustang, myToys, Schüller & Škoda: from 4 p.m., 6 teams will show you the Strichpunkt Best of SP Brand Transformation 2022 in an online session combined with key takeaways for the brand management of the future.

We are hiring!

How sustainable is your brand?