What's going on
New SP Podcast: Sustainable Brand Stories
How brands become sustainably successful: We are starting our podcast "Sustainable Brand Stories". In conversations with sustainability pioneers such as Johanna Perret (Recup/Rebowl) and Godo Röben (veggie pioneer & former marketing director of Rügenwalder Mühle), the key success factors of sustainable brand communication are highlighted. One new episode every 2 weeks - on all major podcast platforms.
All or nothing! Why most employer brand initiatives flop
Today, companies use all means to recruit employees, but overlook the essential factors for success. In particular, the impact of a company's own brand is underestimated. However, the development of a holistic brand strategy can be the decisive factor in standing out in the war for talent. Tanja Freudenthaler, Creative Director, and Maria Strodt, Strategy Director, explain how this can be achieved using the example of the Karlsruhe-based tech company Exxeta.
Sustainable Brand Stories #12 with Florian Scholbeck, Director Communications & Corporate Affairs, ALDI Nord
Hyperinflation and fear of crisis cause sales of organic food to plummet. Is sustainability just a fair-weather issue? And how does the brand that stands like no other for high quality at competitive prices react?
DPDHL Group Corporate Font awarded German Design Award & Corporate Design Preis
This year's winners of the German Design Awards have been announced! The DPDHL Group typeface "Delivery", which was developed together with Dalton Maag, was named "Winner" in the Typography category in the Excellent Communications Design section. And we can even be twice as happy: the typeface, which is derived from characteristic elements of the DHL and Deutsche Post design, was already awarded in the category Corporate Typography at this year's Corporate Design Award.
Kirsten Dietz x MYTY Chief Culture Officer
Our co-founder Kirsten D. has taken on an additional role in the MYTY Group, the agency network to which Strichpunkt belongs since 2021. And not just any role: in her new function as Chief Culture Officer, she will be responsible for helping the two-year-old German-Swiss agency group become more connected.
Down with the CO2 footprint. But how? A commentary by Lucas van Doorn
After this super-hot summer at the latest, it is clear to every company that it must minimize its CO2 emissions quickly. Lucas van Doorn, Climate Action Specialist at Strichpunkt partner Planetly by OneTrust, outlines the two main options for offsetting emissions that cannot be avoided in the short-term.