BVG, Augsburg University of Applied Sciences, Iqony, Otto Group & TÜV Süd: In this year's Best-of Session on 7 December, five teams will take you behind the scenes of holistic brand development and present the underlying background, learnings & results of the Strichpunkt highlight projects 2023. Event & info in German only :-(
New SP Podcast: Sustainable Brand Stories
How brands become sustainably successful: We are starting our podcast "Sustainable Brand Stories". In conversations with sustainability pioneers such as Johanna Perret (Recup/Rebowl) and Godo Röben (veggie pioneer & former marketing director of Rügenwalder Mühle), the key success factors of sustainable brand communication are highlighted. One new episode every 2 weeks - on all major podcast platforms.