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May 17, 2024

Online Session. Watch recording now!

Alpitronic, DFB, Endava & Sparkasse: As we always struggle to decide which projects to include in the best-of session at the end of the year, we're simply celebrated the Midyear Highlights 2024 on June 20. 4 teams take you behind the scenes of 4 current branding projects.

Mar 19, 2024

Motion Branding for Sparkasse Strichpunkt sets new standards

With the newsroom of the Sparkassen Finanzgruppe, the Stuttgart-based design and branding agency Strichpunkt has developed a holistic motion branding that is not only individualized for the individual branches, but can also be distributed via various touchpoints.

Aug 15, 2023

Welcome, Deutsche Bahn! Strichpunkt is the new branding agency of Deutsche Bahn

Deutsche Bahn awards account for corporate design to Strichpunkt • why do birds to continue as partner for audio branding Change of agency for CD following EU tender process

Sep 9, 2024

New brand identity for HUK-COBURG: More concise and modern

The design and branding agency has redesigned the media appearance for the insurance group, positioning HUK-COBURG more strongly in the mobility environment. A new strategic brand platform now ensures efficient, uniform and cross-channel application in the communication of the market leader in motor vehicle insurance.

Sep 4, 2024

Vidar Sport: Christoph Behroz How do you succeed as an underdog brand?

Youth team versus Champions League finalists: this is roughly the league in which the sports brand Vidar Sport started out on the market.

Aug 22, 2024

Strichpunkt designs branding for women's Google Pixel Supercup

As the DFB's branding lead agency, Strichpunkt sets the stage for the women's Google Pixel Supercup with dynamic design elements and expressive colors.

Aug 6, 2024

Thermondo: Richard Lucht Mission Impossible: How do you market Habeck's heating hammer?

How do you turn a problematic product into a bestseller, market a climate-friendly heating alternative to homeowners who seem indifferent to climate issues, and differentiate the leading heat pump company Thermondo from ambitious newcomers like 1komma5° and enpal?

Jul 23, 2024

Haniel: Axel Berger Inheritance and Bequeathing: What Makes a Brand Sustainable for Future Generations?

The family-run billion-euro group Franz Haniel & Cie, which holds shares in MediaMarkt, 1komma5° and CWS, among others, has developed a sustainability concept called "enkelfähig", which is set to grow into a real movement.

Jul 9, 2024

Dr. Laura Sommer How does sustainable nudging work?

When it comes to more sustainable living and business practices, rules and bans are often discussed, but a more elegant tool is the concept of "nudging," derived from behavioral economics, which uses subtle prompts to encourage desired behavior.

Jul 3, 2024

Love Brand Story Jochen Theurer loves Airbnb

Absatzwirtschaft asked the creatives from the top design agencies about their personal love brands. Today: Jochen Theurer, Creative Director and Head of Concept at Strichpunkt.

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Jun 26, 2024

WEPA: Nik Ruangroj How do you promote a sustainable low-interest product?

WEPA has developed toilet paper made entirely from the fibers of fast-growing Chinese reed, replacing tree-based paper with grass that grows without fertilizers or pesticides.

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