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Dec 7, 2021
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Schüller Küchen: Strichpunkt becomes lead agency

The Stuttgart team around Fabian Nusch and Jochen Theurer succeeded in the pitch against four renowned competitors and will be in charge of the design and branding of the kitchen manufacturer Schüller from now on. The first project is the new appearance of the SchüllerC brand. The new Schüller Journal has already been implemented. Here is the press release (german only):

Nov 11, 2021
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SP Online Session Successful brands for SMEs

SP Online Session: Differently New! How to successfully build a long-term brand for SMEs.

The SME sector is changing. One of the biggest challenges remains the "War for Talents". On Thursday, 9 December at 5 p.m., we will talk about how holistic brand development not only positively drives transformation, but also becomes a supporting pillar of a successful employer branding strategy.

Aug 2, 2021
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SP joins MYTY and acquires a stake in the agency group

Strichpunkt is joining the MYTY Group. The owners of Strichpunkt, Kirsten Dietz and Jochen Rädeker, are transferring their shares and will acquire a stake in the agency group in return.

Jun 21, 2021
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SP goes green #DoBetter

We want to take on more ecological responsibility. Step by step in many different areas. We want to #DoBetter!

Feb 6, 2020
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The Future of Design - Design the Future

Beauty is dispensable, AI takes away our work, China ascends the design throne: Jochen Rädeker has formulated eight controversial theses on the future of design in the new decade. Published as a cover story in the March issue of PAGE Magazine.

Feb 4, 2020
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STRICHPUNKT IS THE MOST CREATIVE DESIGN AGENCY IN GERMANY PAGE CREATIVE RANKING 2020

YES! Strichpunkt is once again Germany's leading design agency!

Dec 2, 2021
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SP x planetly #DoBetter: We are CO2-neutral!

We have reached a milestone in our #DoBetter initiative: we are CO2 neutral!

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Nov 18, 2021
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SP x Mustang: Rebranding

After a chemistry meeting, we were able to compete against four other competitors and convinced the denim specialist Mustang with our ideas for the revision of the brand design. The new brand identity will be launched in September 2022.

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Oct 8, 2021
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SP x Volocopter Online Session: Connecting Perspectives

In this 60-minute online session on 28 October at 5 p.m., together with Head of Marketing & Brand Management at Volocopter, Marcus Hinkel and Creative Director Tanja Freudenthaler, we will answer the questions of when, how and why integrated brand management makes sense.

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Sep 28, 2021
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Rebranding Deutsche Post

We relaunched the brand identity of Deutsche Post and designed it for a consistent cross-media application. Read the press release and find the new corporate design here!

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Sep 15, 2021
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Talking to... Dario Moch - Dual Student

Talking to… goes back to school! Why? We interviewed our student Dario - currently in his 4th semester at the Baden-Wuerttemberg Cooperative State University (DHBW).

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Jun 24, 2021
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SP looks forward! myToys invests in branding and design

The brand will be sharpened and, based on this, the entire appearance will be revised. The Berlin team from Strichpunkt has recently won myToys as our new customer.

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Jun 22, 2021
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SP Online Session: What's next? Crossmapping the Future

What's next? We shed light on the interaction of global megatrends together with Andrej Heinke, Vice President for Corporate Foresight in the Corporate Sector Research and Advance Engineering at Robert Bosch GmbH. 15 July 2021 / 5 pm.

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Jun 15, 2021
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Talking to.... Maria Einhorn - Director Project Design

Maria Einhorn, a true Berlin native, studied visual communication at the Bauhaus University in Weimar and has recently been promoted to Director Project Design. Sounds unusual? It does. Learn more in our "Talking to... Maria" interview.

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