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Oct 31, 2025

Best of 2025 Online Session: Watch recording now!

Marken in Bewegung: Wie Transformation gelingt Nie war der Veränderungsdruck auf Unternehmen so groß wie heute – und nie waren die Erwartungen an Marken und ihren Beitrag zum Unternehmenserfolg so hoch. Damit ändert sich die Art und Weise, wie Marken entwickelt und geführt werden müssen, in fundamentaler Weise.

Sep 5, 2025

We ranked 4th place In CD/CI Revenue Ranking 2025

Strichpunkt will remain one of the top five branding agencies in Germany in 2025. The agency ranks fourth in the current 2024/2025 revenue ranking published by PAGE and Horizont magazines.

Aug 27, 2025

Sustainability: Why it's hard now. And how it still works.

Sustainability is currently facing challenges: consumers consider other issues to be more important, companies (supposedly) find it too expensive, and brand managers are deprioritizing it. In our online session, three leading experts explain how brands can still do the right thing and score points for sustainability.

Aug 4, 2025

AI tools for marketing and brand management: How to choose the right ones?

New AI tools for marketing and brand management are released almost every week. But which technologies bring real added value? Dr. Andreas Stiegler, Creative Technologist, has five pragmatic recommendations for action - as well as a trend-setting one.

Mar 12, 2025

40,000 automated Layouts: DHL Group works with AI application from Strichpunkt

The design and branding agency uses artificial intelligence to develop customized tools for efficient and agency-independent brand management for companies. A layout creator was implemented for the DHL Group that enables employees to design layouts independently.

Mar 19, 2024

Motion Branding for Sparkasse Strichpunkt sets new standards

With the newsroom of the Sparkassen Finanzgruppe, the Stuttgart-based design and branding agency Strichpunkt has developed a holistic motion branding that is not only individualized for the individual branches, but can also be distributed via various touchpoints.

Aug 15, 2023

Welcome, Deutsche Bahn! Strichpunkt is the new branding agency of Deutsche Bahn

Deutsche Bahn awards account for corporate design to Strichpunkt • why do birds to continue as partner for audio branding Change of agency for CD following EU tender process

Nov 19, 2025

CEWE: Strichpunkt further develops international brand design and brand strategy

The design and branding agency was commissioned to further develop the brand design of the CEWE umbrella brand. The aim of the collaboration is to make the strong brand identity more concise and consistent in all markets, with a focus on digital, moving, and mobile channels.

Nov 6, 2025

New kick-off: DFB and Strichpunkt design umbrella brand rebranding

The new brand identity is intended to help make the association's diverse tasks and content more visible. To achieve this, Strichpunkt and the DFB rely on a flexible design system that brings the DFB's achievements and responsibility to life, both on and off the pitch. At the core are a revised logo, a resulting Supersign, a new color palette, and a fully variable font – all brand-defining assets for the DFB's broad and dedicated work.

Oct 29, 2025

Why many marketing departments are failing right now – and AI won't save them

Today, brand management is much more than just new designs, eye-catching campaigns, or a fancy AI pilot project. All these measures will have little impact if the organization behind them remains stuck in the past. However, many marketing departments still work with outdated structures, processes, and tools—which is like running your computers on an ancient operating system and wondering why the latest apps constantly crash on them.

Oct 7, 2025

BVG: Strichpunkt defends account

The design and branding agency will continue to be responsible for further developing BVG's brand identity. The roadmap for the next two years also includes the consistent further development of the corporate design and design system.

Aug 27, 2025

Martin Stich-Kluge / Everllence: "We stay true to ourselves by changing"

MAN Energy Solutions becomes Everllence - with support from Strichpunkt. The company, which is more than 260 years old, is thus embarking on a new and exciting chapter. Martin Stich-Kluge, Senior Brand Manager at the technology leader, explains the background.

Jul 30, 2025

Everllence: MAN Energy Solutions reinvents itself

Strichpunkt accompanies re-branding with new brand identity. As part of the rebranding of MAN Energy Solutions to Everllence, the design and branding agency Strichpunkt developed a comprehensive brand identity including strategy, brand architecture and corporate design for the provider of propulsion, decarbonisation and efficiency solutions for shipping, the energy sector and industry.

Jul 16, 2025

TUI Group: Strichpunkt develops a new corporate website

The design and branding agency Strichpunkt has completely revamped the TUI Group's corporate website. The focus was on usability and digital accessibility. The success speaks for itself: within the first 30 days, the website recorded more than 500,000 visitors with a 900 percent increase in dwell time.

Jul 2, 2025