de

Feed Me

What's going on
at Strichpunkt

May 13, 2025

Hamburger Hochbahn AG Strichpunkt wins communications account and expands location in Hamburg

In a pitch with multiple stages, the design and branding agency prevailed over its competitors and will be providing creative services for the Hamburger Hochbahn AG (HOCHBAHN) brand in the future. With this new client win, Strichpunkt is expanding its office in the Hanseatic city.

Read more

Apr 30, 2025

BLANCO: Strichpunkt creates an integrated brand identity and communication strategy

In the course of a fundamental corporate transformation process from sink manufacturer to system provider for the kitchen water place of their customer BLANCO, Strichpunkt has created a new visual and communicative appearance for the company. The result is a completely revamped brand identity that underpins the central brand promise of seamless modularity of the components and focuses on the BLANCO UNIT as the central offering for added value at the kitchen water place. This is complemented by a new claim and a modular system with which BLANCO can pursue individual and country-specific marketing in international markets.

Read more

Apr 28, 2025

How to choose the right AI tools for marketing and brand management

New AI tools for marketing and brand management are released almost every week. But which technologies bring real added value? Andreas Stiegler, Creative Technologist at the agency Strichpunkt Design, has five pragmatic recommendations for action - as well as a trend-setting one.

Read Article

Apr 9, 2025

Edding: Per Ledermann What makes sense for the edding brand?

Nine out of ten Germans know edding. Today, Edding is regarded as the epitome of a marker, like Pampers for diapers and Tesa for adhesive tape.

Read more

Apr 2, 2025

Metabo Rebranding Strichpunkt develops new brand identity

With the aim of also attracting the younger generation of craftsmen to Metabo, Strichpunkt designed an emotional brand identity in which the established core elements - color scheme, layout principle, graphic style and typography - were modernized.

Read more

Mar 12, 2025

well:fair: Neven Subotic How did you become what you are?

Neven Subotic was a professional footballer and refugee, Jürgen Klopp's favorite player and one of the big names at German champions Borussia Dortmund.

Read more

Feb 5, 2025

Strichpunkt Design: What is a good brand story, Peter Matz?

The cola rebels from fritz-kola. The adventures that supposedly await Globetrotter customers outside. The deep love of groceries among Edeka customers. Nike and the “Just do it” records achieved by athletes in the brand's shoes: Brands are constantly telling us stories about themselves.

Read more

Jan 15, 2025

Melitta: Katharina Roehrig How do you filter future topics at Melitta?

Our podcast guest is a real icon: the traditional brand Melitta was founded almost 120 years ago and has long since become synonymous not only with coffee filters, but also with freezer bags, bin liners, vacuum cleaner bags and all sorts of useful household items.

Read more