All or nothing! Why most employer brand initiatives flop
Today, companies use all means to recruit employees, but overlook the essential factors for success. In particular, the impact of a company's own brand is underestimated. However, the development of a holistic brand strategy can be the decisive factor in standing out in the war for talent. Tanja Freudenthaler, Creative Director, and Maria Strodt, Strategy Director, explain how this can be achieved using the example of the Karlsruhe-based tech company Exxeta.