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Jun 23, 2022
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Goodbye Greenwashing – Hello Credibility!

Doubts surrounding their "green" product promises are currently shaking up seemingly green flagship companies. For the brands with a truly sustainable mission, this is good news. A commentary by Harald Willenbrock, our Head of Concept & Content Sustainability.

Jun 9, 2022
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Press release: QIAGEN x Strichpunkt – Rebranding & German Brand Award

DAX member QIAGEN commissioned us about a year ago to redesign its brand. Our Berlin team first analysed the brand positioning and perception and then developed a new brand strategy together with the company. Based on this, the rebranding of the brand elements was developed.

Feb 28, 2022
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5 ways out of the sustainability paradox

More and more businesses are making sustainability a core part of their marketing. They couldn’t be more wrong. Here are just a few thoughts on the decline of sustainability as a concept – and why tomorrow belongs to sustainable brands.

Jun 21, 2022
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Strichpunkt Sustain­ability Talk #5 Uwe Melichar

We Germans produce nineteen million tons of packaging waste every year - packaging that was designed by someone, somewhere. How can designers do their part to reduce the amount of waste? Uwe Melichar, packaging expert and designer, provides answers.

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Jun 20, 2022
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Strichpunkt Sustain­ability Talk #4 Bianca Bunsas, Eco Fashion-Designerin

Bianca is one of our Senior designers at Strichpunkt. But beyond that, She, together with her sister, is also the founder of the upcycling fashion label meerblau.waldgrün. How does one create chic fashion from pre-used clothes - while also saving resources along the way?

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Jun 2, 2022
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Press release: SP x Otto Group – Corporate Design Refresh

We are super proud: The Otto Group has a new, fresh look. The new branding developed by us reflects the values of the company and accompanies the group on its way into the digital future.

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Jun 1, 2022
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Talking to... Neele Ludwig - Art Director

Neele Ludwig has enriched the Strichpunkt crew in Berlin for many years now, not only with her layouts and illustrations, but also with her calm, value-driven and open nature. Time to get to know her and her work as an art director better.

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May 31, 2022
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Branding in Social Media how success in brand building becomes measurable

Social media has become indispensable in performance marketing. But what influence do social media activities have on branding? In a 60-minute online session on 23 June at 4 p.m., together with the social media experts from our sister agency Hutter Consult AG, we will shed light on the differences between performance and brand marketing, the importance of branding on the popular social media platforms and how brand marketing activities can be made measurable.

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May 24, 2022
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Sustainable Brand Leadership

Almost every day, companies announce new climate targets and sustainability initiatives. But there is a lot of uncertainty. What does a sustainable approach really mean for brands and communication? What does it cost and, above all, is it worth it?

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May 21, 2022
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Strichpunkt Sustainability Talk #2 Valerie Ludwig, Planetly

When it comes to climate protection, companies are currently setting ambitious goals. But what is behind these bold announcements? Can the fight against climate change be won? @ Valerie Ludwig from Planetly by onetrust is betting on it. She explains why in our SP Sustainability Talk #2.

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May 20, 2022
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Five trends that branding agencies need to address

For modern brands, consistent and agile branding is essential. On top of that, they have to express authenticity and trust and at the same time constantly evolve with the needs of consumers. As a result, the demands on design and branding agencies have changed. In this context, our CEO Philipp Brune has identified five trends that branding specialists should be aware of in order to remain competitive.

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