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Nov 21, 2024

Best-of 2024 Watch recording now!

State of Baden-Württemberg, BLANCO, HUK & Quest One: In this year's highlight session, four of our teams will once again take you behind the scenes of their current branding projects and share backgrounds, learnings & results with you.

Oct 16, 2024

New corporate design for the federal state of Baden-Württemberg In harmony with “THE LÄND”

The design and branding agency Strichpunkt has reinterpreted the national coat of arms and the colors of the national flag. With a focus on accessibility, the modernized CD is now closely linked to the overarching campaign “THE LÄND”.

Sep 15, 2024

Online Session: Enable to Create

AI tools are booming, with new ones coming onto the market almost daily, and many are indeed making creative brand work easier. But are they also revolutionizing it?

May 17, 2024

Online Session. Watch recording now!

Alpitronic, DFB, Endava & Sparkasse: As we always struggle to decide which projects to include in the best-of session at the end of the year, we're simply celebrated the Midyear Highlights 2024 on June 20. 4 teams take you behind the scenes of 4 current branding projects.

Mar 19, 2024

Motion Branding for Sparkasse Strichpunkt sets new standards

With the newsroom of the Sparkassen Finanzgruppe, the Stuttgart-based design and branding agency Strichpunkt has developed a holistic motion branding that is not only individualized for the individual branches, but can also be distributed via various touchpoints.

Aug 15, 2023

Welcome, Deutsche Bahn! Strichpunkt is the new branding agency of Deutsche Bahn

Deutsche Bahn awards account for corporate design to Strichpunkt • why do birds to continue as partner for audio branding Change of agency for CD following EU tender process

Jan 15, 2025

“Brands win or fail with their employees” Nils Driever, Senior Strategist

Brands live and die with the people who are enthusiastic about them (or not). How convincing a brand can appear externally therefore depends first and foremost on how well it is understood internally. Motivated employees are definitely not everything - but without them, everything is nothing.

Dec 11, 2024

Weleda: Tina Müller How much lifting does the traditional Weleda brand need?

“Ecologically minded senior woman with an older circle of friends is looking for competent company for a new start together!” - This is how the personal ad could have sounded, with which the natural cosmetics brand Weleda was looking for a new woman at its side or at their head a good year ago.

Nov 28, 2024

Brand Design of OLB transformed by Strichpunkt

The design and branding agency created a new image for OLB that optimally positions the traditional brand for the digital future of the banking business. With the help of the design elements created by Strichpunkt, all touchpoints and services can be designed flexibly and in line with the brand. A particular focus was placed on applicability in digital banking - for example, a customized user interface kit ensures a high level of user-friendliness.

Nov 27, 2024

Fritz-Kola: Mirco Wolf Wiegert How much attitude is there in fritz-kola?

If there were such a thing as attitude scores for drinks, fritz-kola would be right up there. The Coca-Cola competitor, founded in 2003 by two friends from Hamburg, promotes diversity in its advertising, is caustic towards extremes and jokes about funny figures like Donald Trump.

Nov 1, 2024

Strichpunkt wins Red Dot Design Award and ADC Awards 2024 Bronze and silver for the Bosch Megatrend Report

Another year in a row, we have been honored for our work with BOSCH and are incredibly proud of it. This year, the BOSCH Megatrend Report won the Red Dot Design Award and two awards at the ADC Awards in Hamburg: Silver in the Publishing category and Bronze in the Design category.

Oct 30, 2024

Merz b. Schwanen: Gitta und Peter Plotnicki How do you reanimate a faded brand?

What does Jeremy Allen White aka “The Bear: King of the Kitchen” have to do with circular knitting machines and the Swabian Alb? Answer: An incredible amount.

Oct 16, 2024

C1 Green Chemicals: Christian Vollmann How do you found a green start-up?

Christian Vollmann is a serial founder and has stakes in more than 85 companies - but his latest start-up has a lot to offer.

Oct 2, 2024

Nucao: Christian Fenner Who really likes the taste of sustainability?

The start-up Nucao has been on a rollercoaster ride: launched in 2016 as an organic chocolate brand and growing rapidly, sales melted faster than chocolate bars in the midday sun during the 2022 recession.

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