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What's going on
at Strichpunkt

Apr 3, 2023

Online Session Sustainable Brand Leadership

How do brands work that have placed sustainability at the centre of their business from the very beginning? What influence do these start-ups already have today - and of particular interest to us: What can we learn from them in terms of brand building and management? With Planet A Ventures, Recup & Billie Green, three disruptive start-ups share their challenges, experiences, business and brand model with us.

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Mar 7, 2023

No more smokescreens about meaningless advertising promises

It is quite possible that promotional promises such as "environmentally friendly" or "climate neutral" will soon no longer be allowed to be used. In any case, they are meaningless. The EU now wants to take action.

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Feb 8, 2023

Sustainable Brand Stories #11 with Matthias Juhnke – Head of Strategy, Strichpunkt

How credible does a brand really appear? How sustainably is it perceived? With the 5C model, Strichpunkt Design systematically tests and evaluates all these factors that are decisive for a sustainable brand presence. Chief strategist Matthias Juhnke explains the model.

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Jan 16, 2023

Hello IQONY – the new green energy brand

Just in time for the successful market launch, we staged the new green energy brand "Iqony" in an energetic and dynamic way and supported the launch of Iqony as the new, green energy solution provider with a modular brand identity for internal and external communication.

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Jan 11, 2023

Offsetting CO2 – but how?

More and more companies are offsetting their CO2 emissions through compensation projects. We at Strichpunkt, for example, have been doing this so far through a rainforest protection project on Borneo and more efficient ovens for Ethiopian farmers. But it didn't feel quite right to us: Who knows exactly what really arrives and works at the other end of the world?

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Jan 9, 2023

Best of SP Brand Transformation – watch the recording!

DHL, Exxeta, Mustang, myToys, Schüller & Škoda: 6 teams shared their key takeaways for the brand management of the future with the audience in the Strichpunkt Best of SP Brand Transformation 2022 online session. Watch the recording here!

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Jan 9, 2023

Sustainability Talk #10 with Jan Pechmann - Founder Marketing for Future

The communications strategist and Marketing for Future founder on sustainability blah blah, smart rewards and the magic of marketing.

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Jan 2, 2023

Climate change in our heads

Ever heard of the phenomenon of "present preference"? It describes how today is always more important to us than our tomorrow - which also explains why sustainability communication often remains unsuccessful. European politicians are now trying to outsmart this thinking error, at least when it comes to climate protection.

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