hello@sp.design

Feed Me

What's going on
at Strichpunkt

Mar 26, 2025

Strichpunkt works for German government as new corporate design agency

Strichpunkt is the agency responsible for the federal government's corporate design.

Mar 12, 2025

40,000 automated Layouts DHL Group works with AI application from Strichpunkt

The design and branding agency uses artificial intelligence to develop customized tools for efficient and agency-independent brand management for companies. A layout creator was implemented for the DHL Group that enables employees to design layouts independently.

Jan 17, 2025

The European Accessibility Act How brands act inclusively & attractively

The countdown is on: By mid-2025, most larger companies must have consistently designed their digital touchpoints to be accessible. However, this is no reason to panic - it's a real opportunity. Because almost everyone benefits from accessibility!

Nov 21, 2024

Best-of 2024 Watch recording now!

State of Baden-Württemberg, BLANCO, HUK & Quest One: In this year's highlight session, four of our teams will once again take you behind the scenes of their current branding projects and share backgrounds, learnings & results with you.

Oct 16, 2024

New corporate design for the federal state of Baden-Württemberg In harmony with “THE LÄND”

The design and branding agency Strichpunkt has reinterpreted the national coat of arms and the colors of the national flag. With a focus on accessibility, the modernized CD is now closely linked to the overarching campaign “THE LÄND”.

Sep 15, 2024

Online Session: Enable to Create

AI tools are booming, with new ones coming onto the market almost daily, and many are indeed making creative brand work easier. But are they also revolutionizing it?

May 17, 2024

Online Session. Watch recording now!

Alpitronic, DFB, Endava & Sparkasse: As we always struggle to decide which projects to include in the best-of session at the end of the year, we're simply celebrated the Midyear Highlights 2024 on June 20. 4 teams take you behind the scenes of 4 current branding projects.

Mar 19, 2024

Motion Branding for Sparkasse Strichpunkt sets new standards

With the newsroom of the Sparkassen Finanzgruppe, the Stuttgart-based design and branding agency Strichpunkt has developed a holistic motion branding that is not only individualized for the individual branches, but can also be distributed via various touchpoints.

Aug 15, 2023

Welcome, Deutsche Bahn! Strichpunkt is the new branding agency of Deutsche Bahn

Deutsche Bahn awards account for corporate design to Strichpunkt • why do birds to continue as partner for audio branding Change of agency for CD following EU tender process

May 13, 2025

Hamburger Hochbahn AG Strichpunkt wins communications account and expands location in Hamburg

In a pitch with multiple stages, the design and branding agency prevailed over its competitors and will be providing creative services for the Hamburger Hochbahn AG (HOCHBAHN) brand in the future. With this new client win, Strichpunkt is expanding its office in the Hanseatic city.

Apr 30, 2025

BLANCO: Strichpunkt creates an integrated brand identity and communication strategy

In the course of a fundamental corporate transformation process from sink manufacturer to system provider for the kitchen water place of their customer BLANCO, Strichpunkt has created a new visual and communicative appearance for the company. The result is a completely revamped brand identity that underpins the central brand promise of seamless modularity of the components and focuses on the BLANCO UNIT as the central offering for added value at the kitchen water place. This is complemented by a new claim and a modular system with which BLANCO can pursue individual and country-specific marketing in international markets.

Apr 28, 2025

How to choose the right AI tools for marketing and brand management

New AI tools for marketing and brand management are released almost every week. But which technologies bring real added value? Andreas Stiegler, Creative Technologist at the agency Strichpunkt Design, has five pragmatic recommendations for action - as well as a trend-setting one.

Read Article

Apr 9, 2025

Edding: Per Ledermann What makes sense for the edding brand?

Nine out of ten Germans know edding. Today, Edding is regarded as the epitome of a marker, like Pampers for diapers and Tesa for adhesive tape.

Apr 2, 2025

Metabo Rebranding Strichpunkt develops new brand identity

With the aim of also attracting the younger generation of craftsmen to Metabo, Strichpunkt designed an emotional brand identity in which the established core elements - color scheme, layout principle, graphic style and typography - were modernized.

Mar 12, 2025

well:fair: Neven Subotic How did you become what you are?

Neven Subotic was a professional footballer and refugee, Jürgen Klopp's favorite player and one of the big names at German champions Borussia Dortmund.

Feb 5, 2025

Strichpunkt Design: What is a good brand story, Peter Matz?

The cola rebels from fritz-kola. The adventures that supposedly await Globetrotter customers outside. The deep love of groceries among Edeka customers. Nike and the “Just do it” records achieved by athletes in the brand's shoes: Brands are constantly telling us stories about themselves.

Jan 15, 2025

Melitta: Katharina Roehrig How do you filter future topics at Melitta?

Our podcast guest is a real icon: the traditional brand Melitta was founded almost 120 years ago and has long since become synonymous not only with coffee filters, but also with freezer bags, bin liners, vacuum cleaner bags and all sorts of useful household items.

We are hiring!

How sustainable is your brand?

Newsletter