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at Strichpunkt

Jan 16, 2023

Hello IQONY – the new green energy brand

Just in time for the successful market launch, we staged the new green energy brand "Iqony" in an energetic and dynamic way and supported the launch of Iqony as the new, green energy solution provider with a modular brand identity for internal and external communication.

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Jan 11, 2023

Offsetting CO2 – but how?

More and more companies are offsetting their CO2 emissions through compensation projects. We at Strichpunkt, for example, have been doing this so far through a rainforest protection project on Borneo and more efficient ovens for Ethiopian farmers. But it didn't feel quite right to us: Who knows exactly what really arrives and works at the other end of the world?

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Jan 9, 2023

Best of SP Brand Transformation – watch the recording!

DHL, Exxeta, Mustang, myToys, Schüller & Škoda: 6 teams shared their key takeaways for the brand management of the future with the audience in the Strichpunkt Best of SP Brand Transformation 2022 online session. Watch the recording here!

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Jan 9, 2023

Sustainability Talk #10 with Jan Pechmann - Founder Marketing for Future

The communications strategist and Marketing for Future founder on sustainability blah blah, smart rewards and the magic of marketing.

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Jan 2, 2023

Climate change in our heads

Ever heard of the phenomenon of "present preference"? It describes how today is always more important to us than our tomorrow - which also explains why sustainability communication often remains unsuccessful. European politicians are now trying to outsmart this thinking error, at least when it comes to climate protection.

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Nov 22, 2022

Best of SP Brand Trans­formation >> Fast forward 2025

What challenges will brand managers have to face in the coming years? And what changes in brand management are on the horizon? On Wednesday, 14 December, the focus will be on answering these questions, on really good design and the great people behind it. DHL, Exxeta, Mustang, myToys, Schüller & Škoda: from 4 p.m., 6 teams will show you the Strichpunkt Best of SP Brand Transformation 2022 in an online session combined with key takeaways for the brand management of the future.

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Nov 13, 2022

The tricky part of ESG ratings

Is a company like Tesla sustainable or not? There is a lot of controversy about the assessment of sustainability performance. Isabelle Fritsche and Finn Steinmann, ESG rating experts at Stakeholder Reporting, which advises numerous companies on selecting and responding to ratings, describe why and what it means for companies.

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Nov 9, 2022

Zero for the climate – Strichpunkt remains climate-neutral in 2021

The good news first: Strichpunkt was once again one of the 100% climate-neutral operating agencies in 2021. We offset all CO₂ emissions from last year by investing in certified climate protection projects (so strictly speaking, we don't work climate-neutrally, but climate-neutralised).

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