We are hiring!

Find our open positions
Strichpunkt
News
de
de
hello@sp.design

Feed Me

What's going on
at Strichpunkt

Aug 8, 2022
/feed/mustang-corporate-design-strichpunkt.jpg

Press release: SP X Mustang – Brand Design Refresh

We have helped to carefully rejuvenate the German denim pioneer, strategically develop it and adapt it to the digital environment. Read the press release here!

Jun 23, 2022
/feed/strichpunkt-sustainable-brand-leadership-goodbye-greenwashing.jpg

Goodbye Greenwashing – Hello Credibility!

Doubts surrounding their "green" product promises are currently shaking up seemingly green flagship companies. For the brands with a truly sustainable mission, this is good news. A commentary by Harald Willenbrock, our Head of Concept & Content Sustainability.

Feb 28, 2022
/feed/strichpunkt-sustainable-brand-leadership-nachhaltigkeitsparadox.jpg

5 ways out of the sustainability paradox

More and more businesses are making sustainability a core part of their marketing. They couldn’t be more wrong. Here are just a few thoughts on the decline of sustainability as a concept – and why tomorrow belongs to sustainable brands.

Jun 21, 2022
/feed/strichpunkt-sustainability-talk-5-uwe-melichar.jpg

Strichpunkt Sustain­ability Talk #5 Uwe Melichar

We Germans produce nineteen million tons of packaging waste every year - packaging that was designed by someone, somewhere. How can designers do their part to reduce the amount of waste? Uwe Melichar, packaging expert and designer, provides answers.

Read more

Jun 20, 2022
/feed/strichpunkt-sustainability-talk-4-bianca-bunsas.jpg

Strichpunkt Sustain­ability Talk #4 Bianca Bunsas, Eco Fashion-Designerin

Bianca is one of our Senior designers at Strichpunkt. But beyond that, She, together with her sister, is also the founder of the upcycling fashion label meerblau.waldgrün. How does one create chic fashion from pre-used clothes - while also saving resources along the way?

Read more

Jun 9, 2022
/feed/qiagen-strichpunkt-rebranding-german-brand-award.jpg

Press release: QIAGEN x Strichpunkt – Rebranding & German Brand Award

DAX member QIAGEN commissioned us about a year ago to redesign its brand. Our Berlin team first analysed the brand positioning and perception and then developed a new brand strategy together with the company. Based on this, the rebranding of the brand elements was developed.

Read more

Jun 2, 2022
/feed/ottogroup-rebranding-strichpunkt.jpg

Press release: SP x Otto Group – Corporate Design Refresh

We are super proud: The Otto Group has a new, fresh look. The new branding developed by us reflects the values of the company and accompanies the group on its way into the digital future.

Read more

Jun 1, 2022
/feed/strichpunkt-interview-neele-ludwig.jpg

Talking to... Neele Ludwig - Art Director

Neele Ludwig has enriched the Strichpunkt crew in Berlin for many years now, not only with her layouts and illustrations, but also with her calm, value-driven and open nature. Time to get to know her and her work as an art director better.

Read more

May 31, 2022
/feed/online-session-social-media-branding-hutter-consult-strichpunkt.jpg

Branding in Social Media how success in brand building becomes measurable

Social media has become indispensable in performance marketing. But what influence do social media activities have on branding? In a 60-minute online session on 23 June at 4 p.m., together with the social media experts from our sister agency Hutter Consult AG, we will shed light on the differences between performance and brand marketing, the importance of branding on the popular social media platforms and how brand marketing activities can be made measurable.

Read more

May 24, 2022
/feed/sustainable-brand-leadership-strichpunkt-online-session.jpg

Sustainable Brand Leadership

Almost every day, companies announce new climate targets and sustainability initiatives. But there is a lot of uncertainty. What does a sustainable approach really mean for brands and communication? What does it cost and, above all, is it worth it?

Read more

May 21, 2022
/feed/strichpunkt-sustainability-talk-2.jpg

Strichpunkt Sustainability Talk #2 Valerie Ludwig, Planetly

When it comes to climate protection, companies are currently setting ambitious goals. But what is behind these bold announcements? Can the fight against climate change be won? @ Valerie Ludwig from Planetly by onetrust is betting on it. She explains why in our SP Sustainability Talk #2.

Read more

Read More