With the launch of its new brand portal, the German Soccer Association presents a common home for the brands existing under its umbrella. The portal developed by Strichpunkt sets new standards in the field of innovative brand management according to the latest technology …

In times of change, a strong corporate culture is an increasingly important success factor. In spite of this, the positive effects of Culture Design are still frequently undervalued, especially in European companies. Culture Design forms an essential foundation for business …

The demands on global brand management have changed radically in recent years. Static brand documentation has become obsolete. The future belongs to modular, intelligent design systems. They create the basis for agile and efficient brand …