We design

sustainable

brand transformation

Our services

Corporate Identity & Corporate Design

Brand Identity / Brand Strategy / Brand Architecture / Brand Story / Tone of Voice / Modular Design System

Brand Management & AI-Based Tools

Layout Creator / Brand Management / Platforms & Tools

Brand Communication

Internal Communication / External Communication / Tone of Voice / Messaging Houses

Employer Branding

Employer Brand Audit / Employer Value Proposition / Employee Journey

Sustainable Brand Leadership

Sustainable Brand Analysis / Sustainable Brand Narrative / Internal & External Activation

DHL Group / AI driven brand management DHL Group AI driven Brand Management

DHL Group

AI driven Brand Management

Sparkasse DSGV / Motion- & Interaction Design Sparkasse Brands need Motion

Sparkasse

Brands need Motion

DFB / National Teams DFB National Teams

DFB

National Teams

BLANCO / Brand Transformation BLANCO Identity driven Transformation

BLANCO

Identity driven Transformation

Strichpunkt News

Jul 2, 2025

Strichpunkt works for German government as new corporate design agency

Strichpunkt is the agency responsible for the federal government's corporate …

Jun 25, 2025

Cologne University Hospital Strichpunkt becomes lead agency for brand and marketing communications

The design and branding agency will be responsible for the university hospital's brand and marketing communications in the future, with a …

Jun 10, 2025

Gustavo Gusto: Michael Götz From pizza chef to millionaire: how Gustavo Gusto is baking up the frozen food market

You don't have a chance, so take it: true to this classic Sponti motto, Gustavo Gusto's pizzaguerillas have conquered the No. 3 spot in …

May 23, 2025

ADC Festival Hamburg: Awards for our dual students

Golden Nail for “Convoy”, Grand Prix for “Rabbit Hole” - At this year's ADC Festival, two semester projects by our dual students …

May 14, 2025

Stakeholder Reporting: Moritz Sckaer Attention, omnibus! What will happen to sustainability reporting now?

Omnibus is the name of the package of directives with which the European Union recently made an unscheduled stop on the way to its Green …

May 13, 2025

Hamburger Hochbahn AG Strichpunkt wins communications account and expands location in Hamburg

In a pitch with multiple stages, the design and branding agency prevailed over its competitors and will be providing creative services for …

Apr 30, 2025

BLANCO: Strichpunkt creates an integrated brand identity and communication strategy

In the course of a fundamental corporate transformation process from sink manufacturer to system provider for the kitchen water place of …

Apr 28, 2025

How to choose the right AI tools for marketing and brand management

New AI tools for marketing and brand management are released almost every week. But which technologies bring real added value? Andreas …

Apr 9, 2025

Edding: Per Ledermann What makes sense for the edding brand?

Nine out of ten Germans know edding. Today, Edding is regarded as the epitome of a marker, like Pampers for diapers and Tesa for adhesive …

More SP News

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