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Corporate Identity & Corporate Design

Brand Identity / Brand Strategy / Brand Architecture / Brand Story / Tone of Voice / Modular Design System

Brand Management & AI-Based Tools

Layout Creator / Brand Management / Platforms & Tools

Brand Communication

Internal Communication / External Communication / Tone of Voice / Messaging Houses

Employer Branding

Employer Brand Audit / Employer Value Proposition / Employee Journey

Sustainable Brand Leadership

Sustainable Brand Analysis / Sustainable Brand Narrative / Internal & External Activation

Online Session / Strichpunkt Best of Brand Transformation 2024 Sign up now!

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Federal State of Baden-Wuerttemberg / Corporate Design A federal state as a brand for all

A federal state as a brand

for all

OLB / Corporate Identity Tradition meets transformation

Tradition meets

transformation

H-TEC SYSTEMS to Quest One / Corporate Design Sustainable Game changer

Sustainable

Game changer

DHL Group / AI driven brand management Others talk about AI, we're working with it

Others talk about AI,

we're working with it

Strichpunkt News

Nov 28, 2024

Brand Design of OLB transformed by Strichpunkt

The design and branding agency created a new image for OLB that optimally positions the traditional brand for the digital future of the …

Oct 30, 2024

Merz b. Schwanen: Gitta und Peter Plotnicki How do you reanimate a faded brand?

What does Jeremy Allen White aka “The Bear: King of the Kitchen” have to do with circular knitting machines and the Swabian Alb? …

Oct 16, 2024

C1 Green Chemicals: Christian Vollmann How do you found a green start-up?

Christian Vollmann is a serial founder and has stakes in more than 85 companies - but his latest start-up has a lot to …

Oct 16, 2024

New corporate design for the federal state of Baden-Württemberg In harmony with “THE LÄND”

The design and branding agency Strichpunkt has reinterpreted the national coat of arms and the colors of the national flag. With a focus …

Oct 2, 2024

Nucao: Christian Fenner Who really likes the taste of sustainability?

The start-up Nucao has been on a rollercoaster ride: launched in 2016 as an organic chocolate brand and growing rapidly, sales melted …

Sep 30, 2024

From H-TEC SYSTEMS to Quest One

Strichpunkt creates a new name and brand identity for the hydrogen specialist H-TEC …

Sep 18, 2024

University of St. Gallen: Johanna Gollnhofer How do sustainable brands break into the mainstream?

Sixty percent of German citizens claim in surveys that they pay attention to sustainable qualities when shopping - but only a fraction of …

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