We design

sustainable

brand transformation

Our services

Corporate Identity & Corporate Design

Brand Identity / Brand Strategy / Brand Architecture / Brand Story / Tone of Voice / Modular Design System

Brand Management & AI-Based Tools

Layout Creator / Brand Management / Platforms & Tools

Brand Communication

Internal Communication / External Communication / Tone of Voice / Messaging Houses

Employer Branding

Employer Brand Audit / Employer Value Proposition / Employee Journey

Sustainable Brand Leadership

Sustainable Brand Analysis / Sustainable Brand Narrative / Internal & External Activation

Bundesregierung / Corporate Design For our Democracy

For our

Democracy

DHL Group / AI driven brand management Others talk about AI, we're working with it

Others talk about AI,

we're working with it

BVG / Digital Design System A Journey to digital Brand Management

A Journey to

digital Brand Management

Metabo / Rebranding A strong appearance for the Traditional Brand

A strong appearance for the

Traditional Brand

Strichpunkt News

Apr 2, 2025

Metabo Rebranding Strichpunkt develops new brand identity

With the aim of also attracting the younger generation of craftsmen to Metabo, Strichpunkt designed an emotional brand identity in which …

Mar 12, 2025

well:fair: Neven Subotic How did you become what you are?

Neven Subotic was a professional footballer and refugee, Jürgen Klopp's favorite player and one of the big names at German champions …

Mar 12, 2025

40,000 automated Layouts DHL Group works with AI application from Strichpunkt

The design and branding agency uses artificial intelligence to develop customized tools for efficient and agency-independent brand …

Feb 5, 2025

Strichpunkt Design: What is a good brand story, Peter Matz?

The cola rebels from fritz-kola. The adventures that supposedly await Globetrotter customers outside. The deep love of groceries among …

Jan 17, 2025

The European Accessibility Act How brands act inclusively & attractively

The countdown is on: By mid-2025, most larger companies must have consistently designed their digital touchpoints to be accessible. …

Jan 15, 2025

Melitta: Katharina Roehrig How do you filter future topics at Melitta?

Our podcast guest is a real icon: the traditional brand Melitta was founded almost 120 years ago and has long since become synonymous not …

Jan 15, 2025

“Brands win or fail with their employees” Nils Driever, Senior Strategist

Brands live and die with the people who are enthusiastic about them (or not). How convincing a brand can appear externally therefore …

Dec 18, 2024

Gehirngerecht: Tobias Roppelt How does barrier-free work?

“Barrier-free” is a term that will be used more frequently in agencies, marketing departments and companies over the next few months. …

Dec 11, 2024

Weleda: Tina Müller How much lifting does the traditional Weleda brand need?

“Ecologically minded senior woman with an older circle of friends is looking for competent company for a new start together!” - This …

More SP News

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