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Corporate Identity & Corporate Design

Brand Identity / Brand Strategy / Brand Architecture / Brand Story / Tone of Voice / Modular Design System

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Layout Creator / Brand Management / Platforms & Tools

Brand Communication

Internal Communication / External Communication / Tone of Voice / Messaging Houses

Employer Branding

Employer Brand Audit / Employer Value Proposition / Employee Journey

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Sustainable Brand Analysis / Sustainable Brand Narrative / Internal & External Activation

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DHL Group / AI driven brand management DHL Group AI-driven Brand Management

DHL Group

AI-driven Brand Management

DFB / Re-branding DFB Tradition meets future

DFB

Tradition meets future

x1F / Corporate Identity / Corporate Design x1F Identity driven transformation

x1F

Identity driven transformation

Strichpunkt News

Nov 6, 2025

New kick-off: DFB and Strichpunkt design umbrella brand rebranding

The new brand identity is intended to help make the association's diverse tasks and content more visible. To achieve this, Strichpunkt and …

Oct 29, 2025

Why many marketing departments are failing right now – and AI won't save them

Today, brand management is much more than just new designs, eye-catching campaigns, or a fancy AI pilot project. All these measures will …

Oct 7, 2025

BVG: Strichpunkt defends account

The design and branding agency will continue to be responsible for further developing BVG's brand identity. The roadmap for the next two …

Sep 5, 2025

We ranked 4th place In CD/CI Revenue Ranking 2025

Strichpunkt will remain one of the top five branding agencies in Germany in 2025. The agency ranks fourth in the current 2024/2025 revenue …

Aug 27, 2025

Martin Stich-Kluge / Everllence: "We stay true to ourselves by changing"

MAN Energy Solutions becomes Everllence - with support from Strichpunkt. The company, which is more than 260 years old, is thus embarking …

Aug 27, 2025

Sustainability: Why it's hard now. And how it still works.

Sustainability is currently facing challenges: consumers consider other issues to be more important, companies (supposedly) find it too …

Aug 4, 2025

AI tools for marketing and brand management: How to choose the right ones?

New AI tools for marketing and brand management are released almost every week. But which technologies bring real added value? Dr. Andreas …

Jul 30, 2025

Everllence: MAN Energy Solutions reinvents itself

Strichpunkt accompanies re-branding with new brand identity. As part of the rebranding of MAN Energy Solutions to Everllence, the design …

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