We design

sustainable

brand transformation

Our services

Corporate Identity & Corporate Design

Brand Identity / Brand Strategy / Brand Architecture / Brand Story / Tone of Voice / Modular Design System

Brand Management & AI-Based Tools

Layout Creator / Brand Management / Platforms & Tools

Brand Communication

Internal Communication / External Communication / Tone of Voice / Messaging Houses

Employer Branding

Employer Brand Audit / Employer Value Proposition / Employee Journey

Sustainable Brand Leadership

Sustainable Brand Analysis / Sustainable Brand Narrative / Internal & External Activation

BLANCO / Brand Transformation The narrative power of integrated brand identity

The

narrative power

of integrated brand identity

Bundesregierung / Corporate Design For our Democracy

For our

Democracy

DHL Group / AI driven brand management Others talk about AI, we're working with it

Others talk about AI,

we're working with it

BVG / Digital Design System A Journey to digital Brand Management

A Journey to

digital Brand Management

Metabo / Rebranding A strong appearance for the Traditional Brand

A strong appearance for the

Traditional Brand

Strichpunkt News

May 13, 2025

Hamburger Hochbahn AG Strichpunkt wins communications account and expands location in Hamburg

In a pitch with multiple stages, the design and branding agency prevailed over its competitors and will be providing creative services for …

Apr 30, 2025

BLANCO: Strichpunkt creates an integrated brand identity and communication strategy

In the course of a fundamental corporate transformation process from sink manufacturer to system provider for the kitchen water place of …

Apr 28, 2025

How to choose the right AI tools for marketing and brand management

New AI tools for marketing and brand management are released almost every week. But which technologies bring real added value? Andreas …

Apr 9, 2025

Edding: Per Ledermann What makes sense for the edding brand?

Nine out of ten Germans know edding. Today, Edding is regarded as the epitome of a marker, like Pampers for diapers and Tesa for adhesive …

Apr 2, 2025

Metabo Rebranding Strichpunkt develops new brand identity

With the aim of also attracting the younger generation of craftsmen to Metabo, Strichpunkt designed an emotional brand identity in which …

Mar 26, 2025

Strichpunkt works for German government as new corporate design agency

Strichpunkt is the agency responsible for the federal government's corporate …

Mar 12, 2025

40,000 automated Layouts DHL Group works with AI application from Strichpunkt

The design and branding agency uses artificial intelligence to develop customized tools for efficient and agency-independent brand …

Mar 12, 2025

well:fair: Neven Subotic How did you become what you are?

Neven Subotic was a professional footballer and refugee, Jürgen Klopp's favorite player and one of the big names at German champions …

Feb 5, 2025

Strichpunkt Design: What is a good brand story, Peter Matz?

The cola rebels from fritz-kola. The adventures that supposedly await Globetrotter customers outside. The deep love of groceries among …

More SP News

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