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sustainable

brand transformation

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Corporate Identity & Corporate Design

Brand Identity / Brand Strategy / Brand Architecture / Brand Story / Tone of Voice / Modular Design System

Brand Management & AI-Based Tools

Layout Creator / Brand Management / Platforms & Tools

Brand Communication

Internal Communication / External Communication / Tone of Voice / Messaging Houses

Employer Branding

Employer Brand Audit / Employer Value Proposition / Employee Journey

Sustainable Brand Leadership

Sustainable Brand Analysis / Sustainable Brand Narrative / Internal & External Activation

DHL Group / AI driven brand management Others talk about AI, we're working with it

Others talk about AI,

we're working with it

BVG / Digital Design System A Journey to digital Brand Management

A Journey to

digital Brand Management

Next125 / Brand Experience A new narrative Feel at home

A new narrative

Feel at home

Online Session // 2025-02-19 View recording now!

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recording

now!

Strichpunkt News

Mar 12, 2025

40,000 automated Layouts DHL Group works with AI application from Strichpunkt

The design and branding agency uses artificial intelligence to develop customized tools for efficient and agency-independent brand …

Feb 5, 2025

Strichpunkt Design: Peter Matz What is a good brand story, Peter Matz?

The cola rebels from fritz-kola. The adventures that supposedly await Globetrotter customers outside. The deep love of groceries among …

Jan 17, 2025

The European Accessibility Act How brands act inclusively & attractively

The countdown is on: By mid-2025, most larger companies must have consistently designed their digital touchpoints to be accessible. …

Jan 15, 2025

Melitta: Katharina Roehrig How do you filter future topics at Melitta?

Our podcast guest is a real icon: the traditional brand Melitta was founded almost 120 years ago and has long since become synonymous not …

Jan 15, 2025

“Brands win or fail with their employees” Nils Driever, Senior Strategist

Brands live and die with the people who are enthusiastic about them (or not). How convincing a brand can appear externally therefore …

Dec 18, 2024

Gehirngerecht: Tobias Roppelt How does barrier-free work?

“Barrier-free” is a term that will be used more frequently in agencies, marketing departments and companies over the next few months. …

Dec 11, 2024

Weleda: Tina Müller How much lifting does the traditional Weleda brand need?

“Ecologically minded senior woman with an older circle of friends is looking for competent company for a new start together!” - This …

Nov 28, 2024

Brand Design of OLB transformed by Strichpunkt

The design and branding agency created a new image for OLB that optimally positions the traditional brand for the digital future of the …

Nov 27, 2024

Fritz-Kola: Mirco Wolf Wiegert How much attitude is there in fritz-kola?

If there were such a thing as attitude scores for drinks, fritz-kola would be right up there. The Coca-Cola competitor, founded in 2003 by …

More SP News

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