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Strichpunkt is the new branding agency of Deutsche Bahn

Deutsche Bahn awards account for corporate design to Strichpunkt • why do birds to continue as partner for audio branding Change of agency for CD following EU tender process

Berlin, August 18th 2023 | Deutsche Bahn AG (DB) has a new agency for corporate design: As part of a pan-European tender process, Strichpunkt Design has been awarded the contract for the ongoing strategic development and operationalization of corporate design. The agency based in Stuttgart with an office in Berlin was victorious with its high-caliber pitch and is thus on board with DB for at least three years (with an option to extend). From October 2023, Strichpunkt Design will take over the contract from the predecessor agency Peter Schmidt Group.

Jürgen Kornmann, Head of Marketing & PR for Deutsche Bahn AG, said: “With the forthcoming general refurbishment of our infrastructure, there are big challenges ahead for the DB brand: In its pitch, Strichpunkt delivered outstanding concepts for handling these challenges. why do birds impressed us again in audio branding and service design. We look forward to our continuing cooperation with the agency.”

Philipp Brune (CEO of Strichpunkt) added: “We are very proud to have impressed DB – strategically, creatively and in terms of design and technology – in this demanding and intensive pitch. Deutsche Bahn plays a central role in the transport revolution in Germany – it is truly a dream job to be able to continue developing the brand and the brand experience together with Deutsche Bahn’s Brand Management.”

why do Birds defended its account for audio branding and service design. The owner-operated agency from Berlin will thus stay on for at least three more years as the partner for brand actualization at audiovisual touchpoints. Alex Wodrich (CEO of why do birds): “After more than ten years of collaboration, we are beside ourselves with joy at the opportunity to actively help shape Deutsche Bahn’s customer journey in audio branding and service design moving forward as well. The wide range of touchpoints, from the product itself to apps, podcasts, smart-speaker applications and customer service, is something very special.”

“We would like to thank the Peter Schmidt Group for the collaboration in recent years. In the ‘Modern Icon’ – the modernization of our brand design – together we have developed a prize-winning corporate design and laid the foundation for the years ahead,” said Jürgen Kornmann.

Published by: Deutsche Bahn AG, Potsdamer Platz 2, 10785 Berlin, Germany deutschebahn.com/presse, twitter.com/DB_Presse