Corporate Identity / Corporate Design

Flexibility & Consistency for the Global Player

In order to meet the demand for a contemporary, consistent brand appearance as a global player, TÜV SÜD was looking for a long-term partner for corporate design. Two further cornerstones of the new brand design: In the future, TÜV SÜD will clearly focus on the topics of sustainability and digitalization. In order to meet the requirements of customers on the one hand and young talents on the other, the brand had to become stronger in terms of communication in these fields.

The collaboration not only resulted in a flexible, modern modular design system that is also uniform across all international markets, but also builds on connectable, sustainable brand management. The design reflects the age of digitalization across all channels and emphasizes TÜV SÜD's service portfolio. The optimized logo in combination with the fresh colors, modern typography and precisely drawn illustrations reflects what TÜV SÜD stands for: Innovation, progress and diversity.

Sustainable brand management: "Focus on being ahead"

The rebranding enhances the visibility of the new brand attitude "Focus on being ahead" as well as the vision and mission with its keywords Change, Digital World, Sustainable Future, Technological Progress and Technical Development. The design also had to demonstrate these aspects convincingly in all frameworks, guidelines, digital asset management and templates - perfect conditions for persuasively communicating the key issue of sustainability in the future.

„At TÜV SÜD, we believe that sustainability is not only a responsibility, but also an opportunity for growth and innovation. By embedding sustainability even more strongly at the heart of our brand, we want to inspire positive change and make an even greater impact on a better world. Strichpunkt has translated our mission into a compelling corporate design.“

Stefanie Maschmeyer,
Global Brand Marketing Manager at TÜV SÜD

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