Kickoff for a
new era of design
The national team’s image obtains fresh contours, more emotion and an even closer relationship with fans. New challenges and an altered strategic direction bring new brand values to the fore. This updated tonality also affects the expectations of the corporate design. With their modular design system approach, Strichpunkt’s branding experts laid the foundation for current image of the German Football Association (DFB) and thus for the men’s national team back in 2016. This was unquestionably a milestone. Now, in 2023, the brand is able to reinvent itself entirely on this basis and thus forge ahead into a new era.