Technische Hochschule Augsburg

Finding a new identity & corporate design

01Overview

Brand transformation

of a university

More than ever, the university needs to see itself as a brand - in the competition for students, for research projects and funding and as a partner to industry. After 50 years as Augsburg University, it was renamed Augsburg University of Technology in 2023 and thus transformed into a futuristic, interdisciplinary technical university. A new identity had to be developed along with a cross-faculty sense of unity that reflects the future and image of the university that everyone stands behind.

The strong message: Together we shape the world

In order to filter out THA's identity, more than 80 widely diverse university members were involved in the branding process in extensive transformation workshops and surveys. Remarkable: Despite the broad participation and the demanding committee work, the brand process was implemented in a quick sprint of 6 months.

Technische Hochschule Augsburg - Gemeinsam gestalten wir die Welt

02Concept

The unique

connects

Augsburg Technical University is a place where interdisciplinary work is combined with meaningful concepts in teaching and research. A place where people have a central role and where personal development is seen as its social mission. This unique connection, symbolized as a ribbon, becomes the heart of the new visual design. Derived from the logo, it runs through all design elements as a key visual and design language.

03Design

The full range

of design

The new visual identity is as versatile as the university itself. A new identity with values, a mission and a vision has been developed and a radically new, bold corporate design that is strikingly individual and offers a great deal of flexibility for different university-specific requirements. A design that covers the spectrum from unconventional and striking to minimalist. In addition to the expressive illustrations, the brand type developed by Nolan Paparelli as part of the corporate design with variable glyphs ensures a high recognition value.