What does a smart, sustainable transformation look like in tough economic times? Because doing nothing is not a solution, we will be discussing this very issue in a 60-minute online session on Thursday, March 7 at 4 pm. Beate Rosenthal, Partner at Roland Berger, will be sharing the results of studies from a broad survey of customer expectations on the topic of sustainability, as well as a wealth of practical experience. FRoSTA CEO Felix Ahlers will talk about his brand's years-long dry spell after introducing a strict purity command and share what it takes for a sustainable approach to pay off.
Unfortunately, the session will be held in German :-(