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What does a smart, sustainable transformation look like in tough economic times? Because doing nothing is not a solution, we discussed this very issue in a 60-minute online session on Thursday, March 7. Beate Rosenthal, Partner at Roland Berger, presented the results of studies from a broad survey of customer expectations on the topic of sustainability, as well as a wealth of practical experience. FRoSTA CEO Felix Ahlers spoke about his brand's years-long dry spell after introducing a strict purity command and revealed what it takes for a sustainable approach to pay off.

We're delighted by the strong interest shown in our online session on sustainability in crisis mode. For those who were unable to attend, we've recorded the session. (German only)

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Corporate sustainability is currently facing strong headwinds