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What does a smart, sustainable transformation look like in tough economic times? Because doing nothing is not a solution, we discussed this very issue in a 60-minute online session on Thursday, March 7. Beate Rosenthal, Partner at Roland Berger, presented the results of studies from a broad survey of customer expectations on the topic of sustainability, as well as a wealth of practical experience. FRoSTA CEO Felix Ahlers spoke about his brand's years-long dry spell after introducing a strict purity command and revealed what it takes for a sustainable approach to pay off.