Škoda

Re-branding

01Overview

Next level braveness:

The reinvention of Škoda

“Next Level – Škoda Strategy 2030” saw Škoda Auto head off into a new era. This move included an extensive refresh of the corporate identity and corporate design. After a pan-European selection process, Strichpunkt was chosen as Škoda’s new branding agency in summer 2021. Together with a very brave Škoda team, this turned into the most radical change in 30 years.

We released the new branding in 2022. Since then Škoda is sporting a look that lives up not only to the demand for digitalization and electrification, but also to the brand’s modernized identity. A new flexible word mark, the duality of two shades of green and a deeply human visual language bring Škoda closer than ever to the needs of present and future customers.

03Design

A flexible and

sophisticated design system

The color green has been associated with the Škoda brand for decades. Introducing a duality of two shades of green, however, presents a multitude of possibilities and lets us communicate with different target groups in a unique and tailored way.

The selection of colors comes from a digital-first perspective. The boldness of Electric Green works as perfect counterpart to the sophisticated appearance of Emerald Green.

Referencing a cubist form language, the old Škoda branding adhered to a rigid and stiffly constructed layout system. Now the elements are ingeniously broken up into flexibly adaptable components. This new versatility allows the brand to seamlessly extend its presence across various digital platforms, ensuring a consistent and captivating user experience for everyone.

04Imagery

An imagery that

stands out

Based on Škoda’s new strategic direction, Strichpunkt has developed an imagery concept that helps the brand communicate in a more modern yet approachable manner.
The concept ‘Green Notion’ makes sure every picture looks like Škoda – and lets the brand stand out in a highly competitive market. A test shoot was conducted to validate this concept, resulting in an imagery guide that serves as the new global guideline for all future Škoda imagery productions.

Project inquiries

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Wherever you are, wherever you are headed - it’s time to get started.
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T +49 711 620327-0
t.wolfram@sp.design

Tatjana Wolfram

Customer Relationship Management

Baden-Württemberg StiftungCommunication Design

Baden-Württemberg Stiftung

Jahresbericht 2022

O2 TelefónicaEmployer Branding

O2 Telefónica

O2 Telefónica