We have found that we need a new kind of brand design. The result of extensive brand work with customers of all sizes across different industries is called ‘Strichpunkt Modular Design’.
Our Head of Design Systems on a new way of designing brands: https://t.co/xWtVwvk2wyhttps://t.co/nHmiB5vv8B
Netze BW GmbH is the largest electricity, gas and water network operator in Baden-Württemberg and a wholly-owned subsidiary of EnBW Energie Baden-Württemberg AG. In 2014, the company was renamed Netze BW GmbH by EnBW Regional AG to comply with the legal requirement for the unbundling of production and distribution companies.
Strichpunkt has been accompanying the systematic realignment of EnBW from a traditional energy supplier to a modern energy service since 2009 and has also developed the new image of Netze BW. The modern company CI in EnBW's basic colours of deep blue and horizon orange creates a compelling link to the parent company and gives the company a strong presence - e.g. on service vehicles and meter reading cards. Both designs are based on the same basic grid, so that presentations etc. can be easily converted from EnBW to Netze BW in house.