Responsible Brand Management for one of the leading Business Networks in Germany
BBUG is among the most important and longest established institutions in the development of future leaders for German business and society.The BBUG alumni network comprises more than 3,000 top managers and is today one of the largest cross-industry networks in Germany. Strichpunkt was tasked with realigning the brand with the brief of making it fit for the future.
The power that stems from these connections becomes a visual idea for the brand designs: Myriad relationships of various kinds become the decisive leitmotif in BBUG’s brand identity. A flexible logo that visualises different forms of connection. Complementary colours that find common ground. And dynamic lines that create connections – sometimes playfully, sometimes directly and sometimes in a more roundabout way.