Erfolg mit Haut- und Schönheitspflege 2008
Corporate Reporting
Strichpunkt gives Beiersdorf a new “visual appearance”
Beiersdorf AG, a family brand of Nivea, Hansaplast and tesa, to mention but a few, was listed at the German Stock Exchange in 2008 for the first time. In the same year, the Group presented the first Annual Report designed and prepared by Strichpunkt. The re-conception of the “visual appearance” of the Beiersdorf brand was part of the agenda.
The Image section of the report documents the successful performance of Beiersdorf AG using sensual images, unusual angles and informative texts. An introductory page with glued-in product samples and emotive everyday themes make the Beiersdorf brand tangible. The typography is based on an authentic colour scheme, while the layout effectively presents the products in their own setting.
AquantoCorporate Design
Brand identity for the new energy brand
BeiersdorfCorporate Reporting
