For almost 2,000 years now, the craft of viticulture has been nurtured on the striking and steep slopes Homburg – over 400 of these years under the ownership the House of Lowenstein-Westheim-Rosenberg. As early as 2011, Strichpunkt has been responsible for the new corporate and bottle design of the winery. Handpicked and limited to a precious 100 bottles in the steepest terraces of the Homburg monument at the end of October 2015, „The Kallmuth“ positions the winery now as a premium brand of a region.
Strichpunkt was responsible for the brand development of the "greatest treasure" of the winery. The signet, lettering, bottle design, packaging and the design associated print media embody the long tradition of the winery Prince Löwenstein, which always combines ancient craft with modern technology. The brochure tells the story of the winery and of the exceptional geology and flora of the vineyard. An elegant typography and impressive color reduced photos shape the aesthetics of the imagery and the high quality appearance of the premium wine, the brochure and the hangtag.