eFootball is rapidly becoming more popular around the world and is a clear part of the DFB's strategy for the future. Time to give Germany's most popular cup competition - the DFB Cup - a solid presence in eFootball.
As the branding lead agency, we had the pleasure of designing the entire brand world around the newly created DFB-ePOKAL powered by ERGO.
eFootball culture is particularly driven by the community spirit. In order to include the broad fan base of the eSports world in Germany as well as the fans of the DFB-eNATIONALMANNSCHAFT in the design of the brand world around the new DFB-ePOKAL powered by ERGO competition, the DFB has decided on a "crowd design": For the centerpiece of the new DFB-ePOKAL brand, the new trophy, Strichpunkt, together with STARK, an agency specializing in eSports, relied on a process that consistently involves the community.
The final design of the trophy was then created based on the survey results. Together with all DFB-ePOKAL brand elements such as logo and visual language, the trophy completes the unmistakable brand design.
Through its colors and design elements, the entire brand can be associated with both the DFB-eFOOTBALL world and the entire DFB brands - but it also has a high degree of independence. The DFB-ePOKAL brand identity is characterized by the neon green game field details in combination with a striking color contrast and "glow effect", which is inspired by the gaming world and underlines the event and tournament character. Structures within the game field details and in the background support the bilingual design language of physical and virtual soccer. The design is intended to represent the balancing act between analog soccer and the gaming world and to bring these two worlds together - this is also the DFB's goal.
The new brand identity and the trophy are now being launched to kick off the first DFB-ePOKAL main round. The launch is accompanied by a film that stages the creation of the trophy in an abstract design studio and at the silver manufacturer Koch&Bergfeld in Bremen. The film & photo production WE SUM (Constance/Berlin) is responsible for the concept and production of the TVC, the online spots and accompanying photo series. Photographer: Manuel Nagel / Music Production: TRO