We have found that we need a new kind of brand design. The result of extensive brand work with customers of all sizes across different industries is called ‘Strichpunkt Modular Design’.
Our Head of Design Systems on a new way of designing brands: https://t.co/xWtVwvk2wyhttps://t.co/nHmiB5vv8B
No other federal state will gain as many inhabitants in the next two decades as Berlin. This will make Berlin more colourful, lively and multi-faceted, but it will also aggravate the situation on the housing market. Rents and prices for residential property are rising. It is becoming increasingly difficult for broad sections of the population to find suitable and affordable housing. At the same time, it is important to maintain and strengthen the "Berlin mix". Gewobag contributes to this with its commitment: Gewobag shapes Berlin. In Wedding as well as in Prenzlauer Berg, Kreuzberg and Spandau.
What is the best way to present this diversity within an annual report? By exploring six Berlin quarters on short or long expeditions. In this way it is possible to combine the creation, renovation or preservation of living space with the development of the districts and to offer a holistic perspective on the work of Gewobag.
In order to create a book that itself offers a multitude of discoveries, the annual report is based on a city guide. Small, compact, full of important information. This is implemented both formally and in terms of content. The format has been reduced to 250 x 175 mm. Similar to the often enclosed city map: an illustrated DIN A2 hidden object picture.