Clarity is attitude 2014

Corporate Reporting

GfK is one of the world's leading market research companies. More than 13,000 employees in over 100 countries research how people live, think and shop. In recent years GfK has made targeted investments in new methods, internationally harmonised research tools and innovative technology platforms to combine classic market research with the potential of big data. GfK provides business incentives for new product developments and future-oriented market strategies, providing clarity in a complex world.

Clarity is more than a word for GfK. Clarity is an attitude that characterises entrepreneurship and makes brands successful. Two white books with a design that is equally innovative and purist, show how GfK transforms knowledge into growth. Reports, case studies and infographics demonstrate GfK’s research expertise and its effect on their customers. The result is a vivid and forward-looking image of the brand and market leader.