My WMF 2008

The joy of cooking, indulgence and timeless design are the focus of the wmf world. The multi-brand group entrusted Strichpunkt with the design and implementation of a reporting system which combines product-oriented financial communications with sensory experiences.

The 2008 Annual Report entitled “My wmf” focuses on customers who share their personal experiences gained from using wmf products. The profiles are accompanied by scenic photo spreads with distinctive colour filtering. The bound brand portfolio adds additional detail to wmf's range of services and products. In the Group Management Report, infographics present financial data in the style of wmf products.

This creates an experience-oriented report which conveys the wmf Group's brand concept to the financial community and profiles the Group as an attractive investment.