With consumer brands such as wmf, Silit, Auerhahn and Alfi, the wmf Group is one of the market leaders in the high-quality household goods segment. During the 2010 financial year, the Group was divided into five business units: Branches, Tableware and Kitchenware, Small Electrical Appliances, Hotel, and Coffee Machines. Strichpunkt was once again responsible for the Annual Report.
The focus of the Report was on providing information about the new business units. The slogan “Building our future on tradition” is taken at its word: Old classics from wmf's product portfolio are compared with new product innovations. The new business units are then presented in emotional short stories with plenty of images. The visual concept for the magazine section is characterised by opulent photo spreads and bold infographics and is continued in the Management Report.